Responsibilities

The Customer Lifecycle Marketing Manager will architect and execute full-funnel, multichannel lifecycle campaigns focused on onboarding, activation, feature adoption, expansion, and retention, utilizing data-driven personalization and product usage insights. They will build integrated, automated lifecycle journeys across various channels, develop targeted programs to drive adoption of key platform features, and own funnel metrics from activation to expansion, continuously optimizing messaging and user flows through A/B testing. Furthermore, this role involves partnering with Product-Led Growth, Product Management, Engineering, Revenue, and Community teams to embed lifecycle strategies into the user experience and supporting monetization initiatives by designing lifecycle motions that drive freemium-to-paid conversion and expansion to premium features.