Culinary Content Lead - Tastemade Cooking

California, Kentucky, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Media, Food & BeverageIndustries

Requirements

Candidates must possess proven culinary expertise, potentially through formal training or professional kitchen experience, and a strong understanding of how home cooks approach cooking. Digital media proficiency is essential, including experience creating high-performing digital food content across various platforms like social media, apps, newsletters, and YouTube, coupled with fluency in content strategy, platform best practices, and audience behavior. Familiarity with leading cooking, recipe, and meal planning applications and websites is required. Exceptional communication, storytelling, and recipe writing skills are necessary, with the ability to craft clear, accurate, and engaging recipes and compelling narratives. Experience converting data insights into actionable creative strategies is also expected.

Responsibilities

The Culinary Content Lead will define and execute innovative content strategies for Tastemade's recipes and meal plans to drive engagement and growth for Tastemade Cooking and Tastemade+. Responsibilities include monitoring and adapting to food, cooking, and digital content trends, auditing and expanding the existing recipe library, and fostering user engagement by answering culinary questions. The role also involves overhauling and optimizing the Tastemade weekly newsletter to boost engagement and conversions, collaborating with the Product team to enhance recipe metadata and user experience, and aligning with social and streaming teams for a cohesive editorial strategy. Additionally, the lead will provide culinary expertise for recipe-based content, share food trends and tips, and oversee branded recipes for editorial voice and culinary standards.

Skills

Culinary Content Strategy

Recipe Development

Meal Planning

Digital Media

Content Strategy

Trend Analysis

Audience Engagement

Newsletter Optimization

Product Development

Cross-functional Collaboration

Wonder

Curated multi-restaurant meal delivery service

About Wonder

This company excels in the food delivery industry by offering a distinctive approach that allows customers to enjoy a curated selection of meals from top chefs and restaurants, all through a single delivery. Its commitment to enhancing dining convenience through advanced on-site cooking technology and efficient delivery systems positions it as a leader in its sector. Working here, one would be part of a team that values streamlined service delivery and culinary excellence, making it an attractive employer for those passionate about food technology and customer satisfaction.

New York City, New YorkHeadquarters

2018Year Founded

$1,507.7MTotal Funding

LATE_VCCompany Stage

Consumer Software, Design, EducationIndustries

1,001-5,000Employees

Benefits

Competitive Salary Package

Equity and 401K matching

Medical Plan

Dental Plan

Vision Plan

Risks

Increased competition from Uber Eats and DoorDash could impact Wonder's market share.

Integration challenges from Grubhub acquisition may affect service quality and efficiency.

Rising fuel costs could increase operational expenses for Wonder's truck-based model.

Differentiation

Wonder operates truck-based restaurants, ensuring fresh, on-site food preparation.

Wonder's acquisition of Grubhub expands its market presence and delivery capabilities.

Partnerships with local farms enhance food quality and appeal to health-conscious consumers.

Upsides

Wonder raised $950M in Series C funding, boosting its growth potential.

Integration of AI for route optimization can reduce costs and improve delivery times.

The trend of ghost kitchens allows Wonder to expand menu offerings without physical space.

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