CS North America Marketing Manager at Aptiv

Troy, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

5+ years of total experience in Technology Marketing or Product Management within the automotive industry
Demonstrated track record in developing and executing product and customer marketing strategies
Proven ability to understand complex solutions and communicate them in an accessible way
Strong verbal and written communications skills
Highly proficient in Microsoft PowerPoint and other Office tools. Proficiency in Photoshop, Illustrator or other Adobe tools an advantage
Demonstrated complex stakeholder management track record. Able to address, influence and work with multiple constituencies
Experience working in a fast-paced, high intellect, collaborative global environment with high performance expectations and ownership of results
Creative thinker
Bachelor’s degree in business, engineering, information technology or business administration
Collaborative and transparent
A role model for open communication and consistency in leadership style
Personal stature and reputation to ensure ready acceptance
Ability to work across multiple functions and levels of an organization
Must be a local resident of the metro Detroit area with ability to work on site
Must be legally able to work in the U.S. without any requirement for visa sponsorship or transfer, now or at any time in the future

Responsibilities

Work with regional customer facing teams on account-based marketing plans and execution, with a focus on the highest priority customers and growth product areas
Create and execute channel-specific marketing plans for OEM and wiring tiers customers
Develop creative, compelling, customizable digital campaigns (direct email and social), sales tools, collateral / product catalog updates and other digital-first materials
Educate the market, customer facing teams and channel partners on the product positioning capabilities, features and differentiation
Collaborate with customer facing teams to tailor messaging, content, presentation materials and targeted events to priority customers’ needs
Coordinate with marketing centers of excellence to execute the plan, including: Digital to maintain and enhance digital-first sales tools, including the e-catalogue; Social media to create and launch targeted social campaigns and build awareness; Events to develop and execute tech events, plant tours and critical meetings
Provide market insights as context for innovation and communicate that to internal stakeholders
Leverage a data-driven approach to evaluating campaigns using relevant KPIs and customer feedback, and use data from campaigns to help customer facing teams win more business

Skills

Account-Based Marketing

Digital Marketing

Social Media Marketing

Email Campaigns

Sales Tools

Product Catalog

Content Creation

Event Planning

Market Insights

Channel Management

Product Positioning

Aptiv

Develops integrated systems for vehicles

About Aptiv

Aptiv develops integrated vehicle systems for the automotive industry, focusing on software-defined vehicles. Their products help tackle challenges related to autonomous driving, vehicle electrification, and advanced safety features. Aptiv collaborates with major car manufacturers and other mobility stakeholders to enhance vehicle performance and safety through their technological solutions. Unlike many competitors, Aptiv emphasizes a partnership model, providing ongoing support and integration of their systems into vehicles. The company's goal is to improve the overall driving experience and safety in vehicles while advancing the future of mobility.

Dublin, IrelandHeadquarters

1994Year Founded

$7.8MTotal Funding

IPOCompany Stage

Automotive & TransportationIndustries

10,001+Employees

Risks

Amazon's entry into connected cars increases competition for Aptiv.

Investment in MAXIEYE exposes Aptiv to geopolitical and regulatory risks.

Oragadam plant expansion may strain finances if demand doesn't meet expectations.

Differentiation

Aptiv integrates software and systems for autonomous driving and vehicle electrification.

The company collaborates with major car manufacturers for software-defined vehicle solutions.

Aptiv operates 14 technical centers globally, enhancing its R&D capabilities.

Upsides

Aptiv's investment in MAXIEYE expands its presence in the Chinese automotive market.

The Oragadam plant expansion increases production capacity for advanced vehicle systems.

Participation in CES 2025 showcases Aptiv's leadership in automotive technology innovation.

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