CRO & A/B Testing Specialist

The CRO & A/B Testing Specialist will analyze metrics such as conversion rate, bounce rate, and revenue per visitor to form test hypotheses. Responsibilities include the technical setup and development of A/B and multivariate tests using visual editors and custom code on platforms like VWO. The specialist will manage test launches, monitor performance, ensure proper data collection, and analyze test results to validate statistical significance and interpret insights. They will also act as the team's technical expert on testing platforms, collaborate with cross-functional teams to craft test variations, and clearly communicate test results and technical findings to stakeholders.