CRO & A/B Testing Specialist

About Outliant

Outliant is a fully-remote, US-based, digital product development and startup consulting company, with a team of culturally diverse creators whose exceptional skills and talents help conceive seamless digital products. Our teams exhibit work-play energy that supports individual growth, as well as encourages the freedom of creativity and “thinking outside the box.”

Our Core Values

• Pursuit of Excellence: We are extremely competitive, ambitious, and driven to be exceptional – as individuals, teams, and as an organization. There is no standard high enough and we will never settle. We aspire to attract, retain, and empower the very best people.
• Startup Mentality: Outliant began with 5 startup founders, and startup culture is deep in our DNA. It’s a critical advantage that allows us to move faster, be more resourceful, and empower our team at all levels. We are in the early chapters of our journey.
• World-Class Remote Collaboration: Outliant is (and always has been) a 100% remote company – we have no offices and our teams are distributed around the world. Given the freedom and autonomy this provides, we require that our people excel in this remote structure.

Job Details

• Location Type: Remote
• Employment Type: FullTime
• Seniority Level: Senior

About the Role

We are seeking a technical and detail-oriented CRO & A/B Testing Specialist to join our optimization team. This role is key to bringing our CRO strategies to life, as you will audit user journeys, analyze data, design and run tests, interpret results, and guide teams to improve conversion rates. You will collaborate closely with cross-functional teams to transform their hypotheses and designs into functional, measurable tests within platforms like VWO or Optimizely. The ideal candidate has strong technical skills, an analytical mindset, and the ability to ensure every experiment is executed flawlessly to gather clean, actionable data.

Responsibilities

• Analyze metrics like conversion rate, bounce rate, and revenue per visitor to form test hypotheses.
• A/B Test Implementation: Serve as the primary person responsible for the technical setup and development of A/B and multivariate tests using both visual editors and custom code (HTML, CSS, JavaScript) on platforms like VWO.
• Launch and Monitoring: Manage the launch of tests, monitor their performance, and ensure a proper data collection process.
• Results Analysis: Analyze test results, validate statistical significance, interpret insights, and recommend data-driven actions.
• Technical CRO Support: Act as the team's technical expert on all matters related to testing platforms, solving implementation issues, and finding creative solutions to technical challenges.
• Collaboration with Strategy: Work with UX, design, and engineering to craft test variations that address key friction points.
• Presentation of Technical Insights: Clearly communicate test results and technical findings to internal stakeholders and, occasionally, to clients.

Requirements

• Proven experience in the technical implementation of A/B tests using platforms such as VWO, Optimizely, Google Optimize, or similar.
• Deep fluency in analytics platforms such as Google Analytics, Adobe Analytics, or Mixpanel.
• Basic Front-end development skills, including HTML, CSS, and JavaScript, to implement changes that are not possible through visual editors.
• Meticulous attention to detail and a strong focus on quality to ensure tests are executed without errors.
• Ability to analyze experiment data and solid grasp of statistics, significance testing, and sample size calculation.
• Strong communicator who delivers tight, data-driven presentations.
• Proven track record collaborating with UX, marketing, and engineering to ship experiments.
• Excellent technical problem-solving skills and the ability to find creative workarounds.
• Passion for customer experience and a bias toward measurable outcomes.
• Certification in an A/B testing platform (VWO, Optimizely, etc.).
• Experience working in an agile environment.

What’s in it for you?

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