CRM Seller Growth Marketing Manager at eBay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

Strong CRM expertise, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
Strong track record of successfully developing and leading CRM marketing programs and campaigns, from original idea until successful execution and measurement
Strong abilities in managing customers and influencing
Numbers driven, results oriented, and able to balance qualitative with quantitative measures of success
Comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
Natural curiosity to learn and grow, open to feedback and different points of view
Strong team player, fostering collaborative environment and trusted relationships
Passionate about customer excellence and always putting the customer first

Responsibilities

Own the strategy and execution of seller marketing communications through own / CRM channels
Build from scratch seller flagship programs, crafting message, audience, channel, and contact strategy (e.g., Growth Program with growth tips, seller stories, market trends; business initiatives like account management, incentives, coupons, pricing promotions; new tools and features; recognizing seller successes)
Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets (e.g., AU, IT)
Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals
Implement the roadmap E2E, with support of Campaign Manager, Operational and Creative Teams, Planning Teams, and Marketing Tech
Develop strong understanding and expertise on Marketing tools such as Unified Experience Platform, Message Studio, and Monday.com
Partner with global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust, and other business partners in crafting cohesive end-to-end communication plans

Skills

CRM

Marketing Strategy

Email Marketing

Audience Segmentation

Channel Strategy

Program Management

Growth Marketing

Content Creation

Analytics

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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