CRM Seller Growth Marketing Manager at eBay

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EcommerceIndustries

Requirements

Strong CRM expertise, with seller / B2C / B2B marketing expertise and global remit experience highly beneficial
Strong track record of successfully developing and leading CRM marketing programs and campaigns, from original idea until successful execution and measurement
Strong abilities in managing customers and influencing
Numbers driven, results oriented, and able to balance qualitative with quantitative measures of success
Comfortable working across multiple time-zones, with high degree of flexibility and trust to ensure the right work-life balance
Natural curiosity to learn and grow, open to feedback and different points of view
Strong team player, fostering collaborative environment and trusted relationships
Passionate about customer excellence and always putting the customer first

Responsibilities

Own the strategy and execution of seller marketing communications through own / CRM channels
Build from scratch seller flagship programs, crafting message, audience, channel, and contact strategy (e.g., Growth Program with growth tips, seller stories, market trends; business initiatives like account management, incentives, coupons, pricing promotions; new tools and features; recognizing seller successes)
Craft the seller storyline and foster conversations with US, CA, UK, and DE business sellers, growing into more markets (e.g., AU, IT)
Develop a test & learn plan for seller marketing channels, messaging, creative approaches, and customer feedback to meet customer-centric goals
Implement the roadmap E2E, with support of Campaign Manager, Operational and Creative Teams, Planning Teams, and Marketing Tech
Develop strong understanding and expertise on Marketing tools such as Unified Experience Platform, Message Studio, and Monday.com
Partner with global and local seller initiative leaders, Seller Product, Marketing Tech, Global Creative, Enablement teams, Community & Engagement, Customer Service, Trust, and other business partners in crafting cohesive end-to-end communication plans

Skills

Key technologies and capabilities for this role

CRMMarketing StrategyEmail MarketingAudience SegmentationChannel StrategyProgram ManagementGrowth MarketingContent CreationAnalytics

Questions & Answers

Common questions about this position

What is the employment type for this role?

This is a full-time position.

Is this role remote or does it require office work?

This information is not specified in the job description.

What key skills and expertise are required for this position?

The role requires strong CRM expertise, along with seller, B2C, or B2B marketing expertise, and global experience.

What is the company culture like at eBay?

eBay fosters a culture where customers are the compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work, with a team of passionate thinkers, innovators, and dreamers.

What makes a strong candidate for this CRM Seller Growth Marketing Manager role?

A strong candidate will have strong CRM expertise, experience in seller/B2C/B2B marketing, and global perspective to own strategy and execution of seller marketing communications.

eBay

Global online marketplace for buying and selling

About eBay

eBay is an online marketplace where individuals and businesses can buy and sell a wide range of products, including electronics, fashion, and collectibles. Users can list items for auction or use the 'Buy It Now' option for immediate purchases. eBay stands out from competitors with its vast selection, user-friendly interface, and strong buyer and seller protections, including free shipping on many items. The company's goal is to facilitate seamless transactions while generating revenue through transaction fees, advertising, and subscription services.

San Jose, CaliforniaHeadquarters

1995Year Founded

$6.5MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Company Match

Paid Vacation

Parental Leave

Risks

Niche e-commerce platforms like StockX and Poshmark may draw away eBay's customers.

Social media platforms with shopping features could divert traffic from eBay.

Direct-to-consumer brands bypassing marketplaces may reduce eBay's seller base.

Differentiation

eBay offers a unique auction-style listing alongside 'Buy It Now' options.

The platform provides robust buyer and seller protections, enhancing trust in transactions.

eBay's vast product selection includes new, refurbished, and second-hand items.

Upsides

eBay's acquisition of GSI Commerce strengthens its position as a global commerce partner.

The rise of social commerce offers eBay opportunities to integrate social shopping features.

Increased focus on sustainability aligns with eBay's refurbished and second-hand product categories.

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