CRM Operation Specialist at Binance

Taipei, Taiwan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Blockchain, Cryptocurrency, FintechIndustries

Requirements

Bachelor’s degree or above in Marketing, Data Analytics, Computer Science, or related fields preferred
2-4 years of CRM operations or digital marketing experience, with at least 2 years of multi-channel push campaign experience
Proficient in CRM platforms (e.g., Braze, Salesforce, HubSpot) and push tools
Strong data analysis skills
Excellent communication and coordination skills to streamline cross-department approval processes
Knowledge of privacy regulations and channel specifics
Results-oriented, detail-focused, fast learner; sensitive to user experience with the ability to derive business insights from data
Nice-to-Haves: Experience with e-commerce, finance, or content apps; familiarity with OKR frameworks or agile methodologies

Responsibilities

Plan, create, approve, and send multi-channel CRM campaigns, including App Push notifications, email, and social pushes, ensuring content aligns with brand guidelines and user preferences
Monitor and streamline campaign workflows to reduce creation time, approval time, and send time, improving overall CRM efficiency
Track and analyze deliverability rates across all channels, identify bottlenecks (e.g., platform restrictions or user permission issues), and propose solutions, such as optimizing push timing and copy via A/B testing
Monitor open rates, leveraging user behavior data (e.g., activity, preference tags) for personalized segmented pushes to enhance engagement and conversion
Maintain customer data in CRM systems, ensuring data accuracy, segmentation, tagging, and deduplication
Collaborate with cross-functional teams (e.g., Product, Marketing, Development) to gather requirements and process solutions for issues
Utilize analytics tools for data mining to identify inefficiencies (e.g., lower Android deliverability vs. iOS) and implement automated workflows to reduce manual intervention
Conduct A/B testing and experiments to optimize channel combinations (e.g., Push + SMS), aiming to improve CRM efficiency by 20% from current benchmarks
Focus on new features to improve efficiency
Explore new channels/tools for CRM to improve user loyalty
Focus on AI tools that can give operators different options to reactivate users

Skills

CRM

Campaign Management

App Push Notifications

Email Marketing

A/B Testing

Data Analysis

Performance Metrics

Deliverability Optimization

Workflow Optimization

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters

2017Year Founded

$9.7MTotal Funding

SERIES_ACompany Stage

Crypto & Web3, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Competitive salary

Option to be paid in crypto

Health insurance

Flexible working hours

Remote work for many roles

Company sponsored holidays

Learning and development programs

Free language classes

Relocation support

International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.

Allegations of internal misconduct may lead to legal complications for Binance.

Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.

It is the largest crypto exchange by trade volume, serving over 166 million users.

Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.

Increased interest in Layer 2 solutions could boost Binance's trading volume.

Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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