Digital Engagement Manager
Definitive HealthcareSalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Automotive, Marketplace, TechnologyIndustries
Requirements
- Strong CRM background with solid, hands-on experience in campaign management and building out complex customer journeys
- Proficiency with CRM tools like Braze, HubSpot, and Looker
- Sharp data analysis skills and proven ability to set up and learn from experimentation (e.g., A/B tests)
- Excellent communication skills, including writing clear, compelling copy and explaining results to stakeholders
- Ability to work independently as a curious self-starter, managing multiple tasks and deadlines without constant supervision
Responsibilities
- Own the B2B dealer journey end-to-end, identifying pain points and fixing them with smart, automated communications
- Design, build, and manage multi-channel communications using email, SMS, WhatsApp, and in-browser notifications to drive dealer engagement
- Conduct A/B testing and analysis on all campaigns to improve performance, and report key takeaways to the wider business
- Coordinate the campaign calendar and execute ad hoc communications aligned with product roll-outs and updates
- Act as the voice of the dealer in cross-functional meetings with Product, Dealer Marketing, and Dealer Services to ensure their needs are central to strategy
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the work location or arrangement for this role?
The position is hybrid.
What salary or compensation does this role offer?
This information is not specified in the job description.
What skills and experience are required for the CRM Manager role?
A strong CRM background with hands-on experience in campaign management and building complex customer journeys is required, along with proficiency in CRM tools like Braze, HubSpot, and Looker as a big plus, sharp data analysis skills for A/B testing, and excellent communication skills.
What is the company culture like at Motorway?
Motorway offers a collaborative environment where you'll work closely with Product, Creative, Commercial, Dealer Marketing, and Dealer Services teams, with opportunities to test, learn, prove impact, and have a real say in meeting business goals while focusing on customer needs.
What makes a strong candidate for this CRM Manager position?
This role is perfect for a Senior CRM Executive ready for the next step, with hands-on CRM experience, proficiency in tools like Braze, data analysis skills, and strong communication abilities.
Motorway
About Motorway
London, United KingdomHeadquarters
2017Year Founded
$264.2MTotal Funding
SERIES_CCompany Stage
Automotive & Transportation, Consumer SoftwareIndustries
201-500Employees
Risks
Competition from Cazoo and Cinch threatens market share.
Economic downturns may reduce consumer demand for used cars.
Integration challenges with Total Car Check could cause operational inefficiencies.
Differentiation
Motorway Pay offers instant transactions, setting it apart in digital payment solutions.
Acquisition of Total Car Check enhances vehicle provenance, boosting buyer trust.
Strategic leadership hires strengthen Motorway's financial and commercial management.
Upsides
Partnership with Leasing.com expands customer base and service integration.
New office space in Brighton supports growth and operational expansion.
Industry recognition boosts brand credibility and market positioning.
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