Brand Influencer & Partnerships Manager
Everyday RobotsFull Time
Junior (1 to 2 years)
Candidates should possess 5+ years of experience in influencer marketing, with extensive experience working directly with influencers and streamers. A passion for gaming and experience identifying partnerships and best practices for gaming influencers at a global level across streaming and content platforms is required, along with direct experience with gaming publishers, products, and expertise in mobile and video game established and rising influencers. Strong knowledge of gamers and influencers across Twitch, YouTube, Facebook, Instagram, Twitter, and TikTok is also necessary.
The Creator Success Manager will establish and manage a network of top-tier content creators and social media influencers, develop and manage relationships with creators and influencers to ensure long-term partnerships, negotiate and manage contracts, fees, and expectations with creators and influencers, collaborate with marketing, product, and PR teams to develop and execute campaigns that drive engagement and brand awareness, liaise with internal Business Development, Legal, Design, Product, and Account Management teams on creator and influencer partnership strategies and opportunities, keep up-to-date with the latest trends on social media and in the influencer community to provide ongoing recommendations for future campaigns, work with brand marketing on consumer-facing influencer collateral and develop action plans to address the needs of our influencer networks, define performance goals, create rosters, track conversions, and measure influencer performance success, and be responsible for ongoing communication with existing influencer partners while actively identifying, sourcing, and negotiating new influencer partnerships and content opportunities. They will also monitor and adjust partnership strategies in accordance with best practices and relevant trends, develop and execute the influencer marketing strategy in China to drive brand awareness, engagement, conversions, and creator user acquisition, track, analyze, and report key performance metrics (KPIs) for influencer campaigns, providing insights and recommendations for optimization, stay up-to-date on influencer marketing trends, competitor activities, and regional nuances in content consumption and engagement, and manage the influencer marketing budget for China, ensuring efficient allocation of resources.
Integrated payment solutions for video games
Xsolla provides integrated payment solutions and tools specifically designed for video game publishers and developers. Their services include payment processing, fraud detection, and gamified experiences, which help clients monetize their games and engage players effectively. Xsolla operates in over 200 countries, supports more than 130 currencies, and offers services in over 20 languages, making it accessible to a wide range of clients from indie developers to large publishers. Unlike many competitors, Xsolla focuses exclusively on the video game industry, allowing them to tailor their offerings to meet the unique needs of game developers. The company's goal is to enhance the gaming experience for players while providing developers with the tools they need to succeed.