Creative Strategist at On Board Experiential

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Experiential Marketing, Events, AdvertisingIndustries

Requirements

Ability to conduct timely, relevant research from various sources, including primary (focus groups, interviews) and secondary (databases, industry sites)
Skill in synthesizing research into digestible outputs for projects, RFPs, and client presentations
Proactive research on client brands and industry trends to support fresh thinking and impactful experiences
Affinity for creative ideation, leading and contributing to brainstorms and concept development
Experience sticking with projects long-term to ensure success throughout the process
Ability to develop measurable objectives and Key Performance Indicators (KPIs) to ground concept and proposal development
Capability to identify key insights for creative concepting and brainstorms
Participation in client presentations and pitches as needed
Skill in developing Measurement Plans, including objectives, KPIs, and data collection methods
Support for Account team in collecting/analyzing KPI data, calculating ROI/ROE, and providing optimization recommendations
Clear copywriting and storytelling in presentation decks, social posts, case studies, or other formats

Responsibilities

Drive development of insightful, measurable big ideas that exceed client expectations, achieve results, and drive agency business
Drive concept development for select experiential projects and RFPs
Collaborate with Creative team members and cross-departmental teams

Skills

Key technologies and capabilities for this role

Creative StrategyResearchInsights GenerationCreative IdeationBrainstormingConcept DevelopmentMeasurement PlansProject Management

Questions & Answers

Common questions about this position

What is the work arrangement or location policy at On Board Experiential?

The company supports a flexible work model where employees work out of homes and physical offices in San Francisco, Los Angeles, and NYC, or wherever adventures take them.

What is the salary or compensation for the Creative Strategist role?

This information is not specified in the job description.

What key skills are required for the Creative Strategist position?

Key skills include conducting timely research from various sources, synthesizing research into digestible outputs, generating strong insights to drive creative thinking, leading brainstorms and concept development, and creating measurement plans with KPIs.

What is the company culture like at On Board Experiential?

The culture emphasizes healthy work-life balance with recovery days, happy hours, fitness challenges, and offsites; it values open meetings, bringing whole selves to work, lived experiences, and unique perspectives in a hardworking, brave team that makes magic happen.

What makes a strong candidate for the Creative Strategist role?

A strong candidate excels in research and insights generation, creative ideation, leading brainstorms, developing measurable concepts with KPIs, and collaborating across teams to drive experiential projects and RFPs to success.

On Board Experiential

Experiential marketing agency creating engaging events

About On Board Experiential

On Board Experiential (OBE) creates engaging marketing experiences that connect brands with their audiences. The agency specializes in experiential marketing, focusing on consumer engagement through events and interactive experiences such as B2B conferences, corporate events, retail pop-up installations, influencer marketing campaigns, and press events. OBE differentiates itself by offering full-service marketing solutions, managing everything from planning to execution and post-event analysis. Their goal is to create immersive experiences that enhance brand loyalty and recognition. OBE serves a diverse range of clients, including major corporations, and generates revenue through project fees, retainer agreements, and performance-based incentives.

Los Angeles, CaliforniaHeadquarters

1995Year Founded

VENTURE_UNKNOWNCompany Stage

Consulting, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Profit Sharing

Performance Bonus

401(k) Retirement Plan

Health Savings Account/Flexible Spending Account

Paid Vacation

Disability Insurance

Risks

Increased competition from digital marketing agencies expanding into experiential marketing.

Economic downturns may lead to reduced marketing budgets for major clients.

Geopolitical tensions could impact OBE's global operations and expansion efforts.

Differentiation

OBE specializes in creating unique, engaging marketing experiences for diverse industries.

The company offers full-service solutions from planning to post-event analysis.

OBE's acquisition of Playmaker Experiential expands its global reach and capabilities.

Upsides

Growing popularity of VR and AR enhances OBE's immersive marketing experiences.

Hybrid events trend allows OBE to reach broader audiences with innovative solutions.

Data-driven personalization enables OBE to tailor experiences to individual consumer preferences.

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