Propel

Copywriter

South Africa

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Performance Marketing, E-commerce, Digital AdvertisingIndustries

Requirements

Candidates should have experience writing direct-response copy for a digital agency or e-commerce brand, strong writing and research skills with an understanding of what drives engagement, the ability to work independently, manage multiple priorities, and meet deadlines, familiarity with major advertising platforms such as Meta, Google, TikTok, or LinkedIn, full professional proficiency in English (written and verbal), and an interest in using performance data to refine and improve content.

Responsibilities

The Copywriter will write clear, compelling copy for landing pages, newsletters, and social media, develop content tailored to platforms like LinkedIn and Twitter to drive engagement and booked calls, balance internal marketing and client-facing work, maintaining consistency and quality across both, interpret briefs and feedback to deliver content aligned with marketing goals, stay current with trends in performance marketing and adapt your writing accordingly.

Skills

Copywriting
Direct-response copy
Research skills
Content development
Social media management
Advertising platforms (Meta, Google, TikTok, LinkedIn)
English proficiency
Performance data analysis

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

Key Metrics

New York City, New YorkHeadquarters
2014Year Founded
$85.6MTotal Funding
GRANTCompany Stage
Consumer Software, Social ImpactIndustries
51-200Employees

Benefits

Generous vacation policy
Unlimited sick days
Medical, dental, & vision coverage
401k with employer match
16 weeks parental leave
New tech tools
Remote first

Risks

Competition from new fintech startups may erode Propel's market share.
Changes in EBT and SNAP policies could affect Providers app functionality.
Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.
Providers app integrates job postings, aiding users in finding suitable employment opportunities.
Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.
Real-time payment tools integration could improve users' financial health.
Free tax filing services increase user retention and attract new users.

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