Coordinator, Marketing Local Productions at The Walt Disney Company

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Entertainment, Media, StreamingIndustries

Requirements

+1 year of experience in media & entertainment marketing or related experience – strategy and execution are a plus
Degree in Marketing (preferred) or related careers
Intermediate level of English
Strong creative vision
Organized, flexible and proactive
Be willing to create relationships with multiple teams and areas
Demonstrated ability to thrive working in an extremely fast-paced environment
Able to work with limited data, create solutions and deal with ambiguity
Experience working on projects from development to completion
Comfortable with data driven marketing to support decisions

Responsibilities

Responsible for the execution of Local Original Production marketing campaigns, ensuring quality and timely delivery of marketing materials to promote new titles
Partner closely with social media, creative, PR, talent management and production teams to build awareness for the titles and create impactful campaigns, apart from working with local agencies and vendors
Advocate for all Mexico local productions assuring organic and/or paid media support for all of them
Leverage existing owned digital platforms and social media channels to build and cultivate target audiences
Work closely with internal partners to leverage synergy marketing opportunities and make good use of assets
Develop campaign reports/postmortem to create insights and future optimization in local campaigns
Collaborate to achieve business goals through effective marketing efforts
Responsible for marketing campaign budget control and administrative follow up

Skills

Key technologies and capabilities for this role

Marketing CampaignsCampaign ExecutionCross-Functional CollaborationPR/CommunicationsCreative DevelopmentDistribution SalesPartner MarketingStreaming ServicesContent Marketing

Questions & Answers

Common questions about this position

What experience is required for the Marketing Coordinator role?

At least 1 year of experience in media & entertainment marketing or related experience is required, with strategy and execution being a plus. A degree in Marketing is preferred.

What are the main responsibilities of this position?

The role involves executing local original production marketing campaigns, partnering with teams like social media, creative, PR, and production, advocating for Mexico local productions, leveraging digital platforms, developing campaign reports, and managing budget control.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Coordinator position?

A strong candidate is passionate about films, TV series, and storytelling, a heavy user of streaming services, proactive, dynamic, with excellent relationship-building skills, and a highly effective cross-functional collaborator.