Content Marketing Strategist at Superside

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

MarketingIndustries

Requirements

3–5 years of experience in content strategy, editorial, or related roles (B2B experience is a plus)
Strong editorial judgment and proven ability to package content that resonates with specific audiences
Excellent writing and editing skills, with the ability to distill complex information into clear, compelling narratives
Experience managing newsletters, gated assets, and multi-channel content repurposing
Strong project management skills and comfort managing multiple stakeholders and deliverables
Familiarity with CMS, email marketing platforms, and social publishing tools
Curiosity and trend-awareness, with a passion for identifying the most relevant stories in a crowded market
Interest in AI and adaptability to incorporate emerging tools into content creation workflows

Responsibilities

Create and package thought leadership, insights, and creative assets into compelling content experiences (newsletters, gated assets, event recaps)
Partner with subject matter experts and marketing teams to refine and amplify existing knowledge into content that tells a cohesive brand story
Collaborate with events and field marketing to craft narratives around Summits, webinars, and other moments, and produce high-impact pre/post event content
Repurpose content across channels (blogs, social, gated content, email) to maximize reach and relevance
Maintain an editorial calendar balancing new content creation with reuse, ensuring consistency in tone, clarity, and brand alignment
Apply storytelling to make complex topics accessible, with a focus on delivering value and insight over volume
Monitor engagement data and community feedback to continuously refine content strategy
Own the external newsletter voice and direction, highlighting the best of our community, events, and industry perspectives
Manage freelance contributors and subject matter experts, ensuring timely delivery and brand alignment
Analyze performance metrics to track ROI and inform ongoing improvements

Skills

Content Strategy

Editorial

Thought Leadership

Newsletters

Gated Assets

Event Recaps

Content Repurposing

Editorial Calendar

Storytelling

Engagement Analytics

Performance Metrics

ROI Analysis

B2B Marketing

Freelance Management

Superside

On-demand design services for businesses

About Superside

Superside offers on-demand design services, including graphic design, illustration, motion design, and branding, specifically for medium to large enterprises. Clients subscribe to access a dedicated team of designers, which allows for predictable costs and flexibility based on their design needs. The company differentiates itself with a strong focus on reliability, maintaining a 99.99% uptime for its services. Superside's goal is to provide high-quality design solutions without the overhead of an in-house team.

Wilmington, DelawareHeadquarters

2015Year Founded

$34.2MTotal Funding

SERIES_ACompany Stage

DesignIndustries

501-1,000Employees

Benefits

Remote Work Options

Flexible Work Hours

Performance Bonus

Risks

AI-driven design tools could threaten Superside's market share.

Freelance platforms may attract price-sensitive clients away from Superside.

Economic downturns could reduce demand for Superside's services.

Differentiation

Superside offers a subscription model for predictable design service costs.

The company maintains a 99.99% uptime, ensuring reliable service availability.

Superside provides a wide range of design solutions, from graphic design to branding.

Upsides

Growing demand for remote design services aligns with Superside's offerings.

Launch of Superads enhances value with AI-powered creative insights.

Partnerships like Cello boost customer acquisition through community-driven strategies.

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