Content Marketing Manager at WalkMe

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Digital Adoption, SaaS, MarketingIndustries

Requirements

4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment
A degree in Marketing, Communications, Journalism, English, or a related field
Excellent writing and editing skills, with a strong command of tone, voice, and narrative structure
Proven ability to develop both short- and long-form content across the buyer journey
Comfortable working cross-functionally in a fast-paced, results-driven environment
Familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools such as Google Analytics and HubSpot
Hands-on experience with generative AI tools (e.g., ChatGPT, Jasper, Veed) for ideation, content development, or multimedia asset creation
Strong project management skills with the ability to handle multiple priorities and deadlines
A naturally curious and proactive mindset, with enthusiasm for exploring new tools, technologies, and approaches
An outcome-oriented approach, with an understanding of how content contributes to MQLs, engagement, and influenced pipeline
Familiarity with UX writing and conversion-optimized content techniques
Understanding of digital advertising, video content workflows, or localization best practices
Experience with content operations platforms or structured content workflows (e.g., Notion, Monday.com, Contentful)
Experience ghostwriting or developing thought leadership content for internal SMEs or executives

Responsibilities

Develop, write, and optimize engaging content assets including video scripts, blog posts, website copy, landing pages, eBooks, whitepapers, and email nurtures
Tailor and adapt content formats for different audiences, regions, and channels (web, email, social, paid media, sales enablement), while maintaining brand voice
Repurpose long-form content into short-form assets for email, social media, and other targeted use cases
Collaborate with SEO, demand generation, brand, and product marketing teams to align content with campaign goals and performance targets
Partner with designers, video editors, and freelancers to deliver high-quality, multi-format content experiences
Use and maintain editorial calendars to track deliverables, ensure consistency, and meet deadlines
Leverage analytics to evaluate content performance, optimize future assets, and report on key metrics
Stay informed on content marketing trends, digital innovations, and competitor strategies to keep WalkMe’s content fresh and effective

Skills

Key technologies and capabilities for this role

Content StrategyContent WritingContent EditingVideo ScriptsBlog PostsWebsite CopyLanding PageseBooksWhitepapersEmail NurturesSEOContent CalendarsBrand VoiceSocial MediaDemand Generation

Questions & Answers

Common questions about this position

What experience is required for the Content Marketing Manager role?

Candidates need 4+ years of experience in content creation or content marketing, ideally within a B2B SaaS or tech environment, along with a degree in Marketing, Communications, Journalism, English, or a related field.

What skills are essential for this position?

Excellent writing and editing skills with a strong command of tone, voice, and narrative structure are required, plus proven ability to develop short- and long-form content, familiarity with SEO best practices, CMS platforms like WordPress or Webflow, and analytics tools.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of work environment should I expect at WalkMe?

The role involves working cross-functionally in a fast-paced, results-driven environment, collaborating with teams across Product Marketing, Brand, Demand Gen, and SEO.

WalkMe

Digital adoption platform for user guidance

About WalkMe

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$299.1MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

Risks

SAP acquisition may lead to internal restructuring and potential operational disruptions.

Integration with SAP's offerings could face technical challenges, delaying benefits.

Intensifying competition in the digital adoption market could erode WalkMe's market share.

Differentiation

WalkMe offers a code-free platform for digital adoption, simplifying user experiences.

The platform provides real-time contextual guidance, enhancing onboarding and training processes.

WalkMe's subscription model ensures continuous support and updates for enterprise clients.

Upsides

Increased demand for digital adoption platforms boosts WalkMe's market potential post-pandemic.

Strategic partnerships with Cognizant and UST expand WalkMe's reach and capabilities.

WalkMeX, an AI copilot, enhances user engagement with contextual awareness and AI-driven suggestions.

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