GlossGenius

Content Marketing Manager

New York, New York, United States

$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Marketing, Biotechnology, SoftwareIndustries

Requirements

Candidates should possess at least 5 years of experience in B2B SaaS content marketing, with a proven track record of developing and executing successful content strategies that result in measurable business outcomes. They should have experience translating customer insights, competitive intelligence, and market trends into high-impact content themes, formats, and assets that resonate across the buyer journey. A proactive systems-thinking approach and interest in leveraging AI tools and building efficient workflows for content production and management are also required.

Responsibilities

The Content Marketing Manager will design and implement a comprehensive B2B content marketing strategy targeted at upmarket salons and spas, addressing multiple personas and buying journeys. They will create compelling, high-quality content such as thought leadership pieces, case studies, webinars, guides, sales enablement materials, and ROI calculators to generate demand, accelerate deals, and support customer retention. The role involves championing insights-driven content creation, collaborating with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies, defining key content performance metrics, analyzing results, and iterating on the content strategy. Additionally, the manager will develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows to increase output and velocity.

Skills

Content Strategy
B2B SaaS
Content Creation
SEO
Webinars
Case Studies
Thought Leadership
Sales Enablement
ROI Calculators
AI Tools
Workflow Optimization
Content Management Systems
Data Analysis
Marketing Automation

GlossGenius

Business management solutions for beauty professionals

About GlossGenius

GlossGenius provides business management solutions specifically designed for beauty and wellness professionals, including salon owners, spa operators, and independent beauty experts. The platform offers tools for automated appointment scheduling, payment processing, client management, and marketing, which help streamline daily operations and improve client experiences. For example, clients can easily book appointments online, reducing the administrative workload for business owners. GlossGenius operates on a subscription model, allowing users to access its services for a monthly fee, while also offering a unique feature that provides loans to eligible businesses based on their sales and payment history. With over 70,000 salon and spa businesses served, GlossGenius aims to empower its users to enhance their income and achieve their business goals.

Key Metrics

New York City, New YorkHeadquarters
2016Year Founded
$102MTotal Funding
SERIES_CCompany Stage
Fintech, Consumer GoodsIndustries
201-500Employees

Benefits

Flexible Paid Time Off
Health Insurance
Dental Insurance
Fertility Treatment Support
Generous, fully-paid parental leave policy
401(k) Retirement Plan
Professional Development Budget
Pre-tax commuter benefits
Dependent Care FSA
Home Office Stipend

Risks

Emerging startups with similar solutions could dilute GlossGenius's market share.
Economic downturns may challenge the subscription-based model, reducing spending by professionals.
Data privacy concerns may arise as more clients and businesses use the platform.

Differentiation

GlossGenius offers a comprehensive business management platform for beauty and wellness professionals.
The platform integrates appointment scheduling, payment processing, and marketing automation in one solution.
GlossGenius provides a unique capital feature, offering loans based on sales volume and payment history.

Upsides

Increased demand for contactless payment solutions boosts GlossGenius's seamless payment processing feature.
The rise of personalized marketing drives demand for GlossGenius's automated client interaction tools.
Hybrid work models increase the need for flexible scheduling, aligning with GlossGenius's offerings.

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