Senior Content Marketing Manager
Authentic8Salary not specified
- Full Time
- Senior (5 to 8 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
InternshipJob Type
UnknownVisa
Marketing, Biotechnology, SoftwareIndustries
Requirements
Candidates should possess at least 5 years of experience in B2B SaaS content marketing, with a proven track record of developing and executing successful content strategies that result in measurable business outcomes. They should have experience translating customer insights, competitive intelligence, and market trends into high-impact content themes, formats, and assets that resonate across the buyer journey. A proactive systems-thinking approach and interest in leveraging AI tools and building efficient workflows for content production and management are also required.
Responsibilities
The Content Marketing Manager will design and implement a comprehensive B2B content marketing strategy targeted at upmarket salons and spas, addressing multiple personas and buying journeys. They will create compelling, high-quality content such as thought leadership pieces, case studies, webinars, guides, sales enablement materials, and ROI calculators to generate demand, accelerate deals, and support customer retention. The role involves championing insights-driven content creation, collaborating with Sales, SEO, Paid Media, Lifecycle Marketing, Product Marketing, and other teams to identify content needs and optimize distribution strategies, defining key content performance metrics, analyzing results, and iterating on the content strategy. Additionally, the manager will develop and implement scalable content creation and management systems, leveraging AI tools and efficient workflows to increase output and velocity.
Skills
Content Strategy
B2B SaaS
Content Creation
SEO
Webinars
Case Studies
Thought Leadership
Sales Enablement
ROI Calculators
AI Tools
Workflow Optimization
Content Management Systems
Data Analysis
Marketing Automation
GlossGenius
Business management solutions for beauty professionals
About GlossGenius
GlossGenius provides business management solutions specifically designed for beauty and wellness professionals, including salon owners, spa operators, and independent beauty experts. The platform offers tools for automated appointment scheduling, payment processing, client management, and marketing, which help streamline daily operations and improve client experiences. For example, clients can easily book appointments online, reducing the administrative workload for business owners. GlossGenius operates on a subscription model, allowing users to access its services for a monthly fee, while also offering a unique feature that provides loans to eligible businesses based on their sales and payment history. With over 70,000 salon and spa businesses served, GlossGenius aims to empower its users to enhance their income and achieve their business goals.
New York City, New YorkHeadquarters
2016Year Founded
$102MTotal Funding
SERIES_CCompany Stage
Fintech, Consumer GoodsIndustries
201-500Employees