Content & Brand Marketing Lead at Parafin

San Francisco, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Embedded FinanceIndustries

Requirements

7–10+ years of relevant B2B marketing experience, including 3+ years in high-growth startup environments
Proven ability to craft and execute compelling brand narratives in complex industries
Exceptional writing and storytelling skills - able to translate abstract ideas into impactful content
Experience owning content strategy across multiple channels (blog, thought leadership, web, social, media, etc)
Comfort working with media or managing PR agencies to secure earned placements
Strategic thinker who can operate autonomously and drive cross-functional alignment
Strong collaborator with experience working closely with executive and GTM stakeholders
(Preferred) A portfolio of prior thought leadership work or campaigns you can share
(Preferred) Experience in fintech, SaaS, or regulated industries where narrative and trust matter
(Preferred) A track record of elevating early-stage brands into recognized market leaders

Responsibilities

Craft a Brand Narrative: Help Parafin develop and evolve a compelling brand narrative by synthesizing internal insights and market trends. Ensure consistency across all touchpoints
Content Strategy & Creation: Own and execute a strategic editorial calendar, producing high-quality content (including but not limited to blogs, whitepapers, videos, case studies) that reinforces our brand and drives engagement
Thought Leadership & PR: Lead external communications efforts—write press releases, manage media relationships, and secure placements that elevate Parafin’s profile among key audiences
Support High-Impact Events: Maximize Parafin’s visibility at industry events by shaping messaging, supporting speaker prep, and creating standout brand experiences

Skills

Content Marketing

Brand Marketing

Storytelling

Communications

Brand Strategy

Narrative Development

Market Research

Cross-functional Collaboration

Parafin

Provides embedded financing solutions for businesses

About Parafin

Parafin provides a financing solution designed for online platforms and their merchant partners. The service allows these platforms to offer financing under their own brand, which helps them generate revenue and build loyalty with their merchants. Parafin's offerings include underwriting, funding, go-to-market strategies, servicing, compliance, and customer support. The financing is based on the sales history of the merchants, with no interest, late fees, or credit checks involved. Payments are automated and adjust according to sales, with funds available in as little as one business day. Parafin has partnered with major platforms like Amazon, MindBody, and DoorDash to facilitate quick and flexible financing for various business needs, such as opening new locations or upgrading equipment. The goal of Parafin is to support the growth of businesses by providing accessible financing options that also contribute to the revenue growth of the platforms they partner with.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$184.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Competitive salary & equity

Health, dental, & vision

401k plan

Parental leave

Unlimited PTO

Commuter benefits

Daily lunches

Risks

Increased competition in embedded financial services could erode Parafin's market share.

Rapid technological changes may require continuous investment, straining Parafin's resources.

Economic downturns could impact demand for Parafin's services among small businesses.

Differentiation

Parafin offers a full-stack embedded financial infrastructure for small businesses.

The company partners with major platforms like Amazon and DoorDash for financing solutions.

Parafin's model includes underwriting, funding, and compliance, creating a seamless experience.

Upsides

Parafin raised $100M in Series C, boosting its valuation to $750M.

The company has grown volumes by 400% since its Series B in 2022.

Increased demand for embedded finance solutions enhances user engagement and retention.

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