Consumer Marketing Manager at Zoetis

Parsippany, New Jersey, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Care, Animal Health, VeterinaryIndustries

5 to 7 years of experience in consumer-focused marketing
Bachelor’s degree in marketing or relevant field; MBA preferred
Strong execution and measurement skills in consumer marketing
Ability to support and collaborate effectively with leadership and cross-functional teams
Excellent written and verbal communication skills
Proficient in project management and standard business software (MS Office)
Strong analysis skills and budget management experience
Results-oriented, highly responsive, and comfortable in a fast-paced environment
Ability to prioritize multiple projects with attention to detail and a positive attitude
Willingness and ability to travel up to 25%
Core competencies: Collaboration, Adaptability, Initiative, Customer Focus, Communication, Attention to Detail, Problem Solving, Time Management

Support the execution and measurement of multi-channel DTC marketing campaigns targeting pet owners
Implement DTC advertising campaigns across various channels
Manage in-clinic pet owner communication materials and programs
Oversee execution of the Zoetis Petcare Rewards program
Coordinate marketing activities with alternative channel partners (e.g., retail, vet-sponsored home delivery, etc.)
Monitor and collect key pet owner insights, competitive activities, and market data to inform ongoing marketing execution
Collaborate with internal teams (e.g., Technical Services, Communications, Regulatory, Legal, Learning & Development)
Work closely with agencies to ensure timely and effective campaign delivery
Maintain responsiveness and strong communication across all stakeholders
Manage multiple projects efficiently, ensuring deadlines and quality standards are met