Consumer Marketing Manager at Zoetis

Parsippany, New Jersey, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pet Care, Animal Health, VeterinaryIndustries

Requirements

5 to 7 years of experience in consumer-focused marketing
Bachelor’s degree in marketing or relevant field; MBA preferred
Strong execution and measurement skills in consumer marketing
Ability to support and collaborate effectively with leadership and cross-functional teams
Excellent written and verbal communication skills
Proficient in project management and standard business software (MS Office)
Strong analysis skills and budget management experience
Results-oriented, highly responsive, and comfortable in a fast-paced environment
Ability to prioritize multiple projects with attention to detail and a positive attitude
Willingness and ability to travel up to 25%
Core competencies: Collaboration, Adaptability, Initiative, Customer Focus, Communication, Attention to Detail, Problem Solving, Time Management

Responsibilities

Support the execution and measurement of multi-channel DTC marketing campaigns targeting pet owners
Implement DTC advertising campaigns across various channels
Manage in-clinic pet owner communication materials and programs
Oversee execution of the Zoetis Petcare Rewards program
Coordinate marketing activities with alternative channel partners (e.g., retail, vet-sponsored home delivery, etc.)
Monitor and collect key pet owner insights, competitive activities, and market data to inform ongoing marketing execution
Collaborate with internal teams (e.g., Technical Services, Communications, Regulatory, Legal, Learning & Development)
Work closely with agencies to ensure timely and effective campaign delivery
Maintain responsiveness and strong communication across all stakeholders
Manage multiple projects efficiently, ensuring deadlines and quality standards are met

Skills

Key technologies and capabilities for this role

Consumer MarketingDTC CampaignsProject ManagementMS OfficeBudget ManagementMarket AnalysisCampaign ExecutionCross-Functional CollaborationCommunication Skills

Questions & Answers

Common questions about this position

What is the salary range for the Consumer Marketing Manager position?

The US base salary range for this full-time position is $102,880-147,890. Salary ranges are determined by role, level, and location.

Is this a remote role, or is there a location requirement?

This information is not specified in the job description.

What experience and skills are required for this role?

The role requires 5 to 7 years of experience in consumer-focused marketing, a Bachelor’s degree in marketing or relevant field (MBA preferred), strong execution and measurement skills, excellent communication, project management proficiency, and analysis skills.

What is the company culture like for this position?

The culture emphasizes collaboration with cross-functional teams, adaptability in a fast-paced environment, initiative, customer focus, clear communication, attention to detail, problem-solving, and effective time management.

What makes a strong candidate for this Consumer Marketing Manager role?

Strong candidates have 5-7 years in consumer marketing, an MBA preferred, proven execution skills, cross-functional collaboration experience, budget management, and comfort in a fast-paced environment with up to 25% travel.