[Remote] Consumer Insight Principal at Jagex

Cambridge, England, United Kingdom

Jagex Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Video Games, GamingIndustries

Requirements

Candidates must possess over 5 years of experience in consumer, user, or market research, with a preference for experience in the games, entertainment, or player-focused industries. A proven ability to deliver complex, high-impact research projects with clear business influence is essential, alongside deep expertise in both quantitative and qualitative research methodologies, including playtests and surveys. Excellent communication and collaboration skills are required to foster cross-functional partnerships, and familiarity with research tools, survey platforms, and research governance is necessary. Desirable qualifications include familiarity with self-serve research platforms, knowledge of advanced research methods, experience mentoring non-research colleagues, familiarity with SQL or R, and experience developing research frameworks, standards, and training.

Responsibilities

The Consumer Insight Principal will lead high-value, complex research projects to inform game, product, and player experience decisions, acting as a thought leader within the research team. This role involves developing standards, training materials, and processes for a self-serve research platform to empower colleagues. Responsibilities include translating research findings into actionable recommendations for senior stakeholders, shaping research roadmaps, engaging with players through community channels, and collaborating with analytics, data science, and game teams. The Principal will also support the Associate Director in shaping research strategy, embedding a player-centric culture, and mentoring colleagues in research methodologies, acting as a research ambassador across the studio.

Skills

Consumer Insight
Research Projects
Game Design
Product Development
Player Experience
Quantitative Research
Qualitative Research
Stakeholder Management
Data Analysis
Market Research
Strategic Planning
Community Engagement

Jagex

Develops and maintains online multiplayer games

About Jagex

Jagex develops and maintains online games that continuously evolve with new content and updates, known as "living games." Their most famous title is RuneScape, a massively multiplayer online role-playing game (MMORPG) that attracts a diverse player base, from casual gamers to dedicated enthusiasts. Players can access basic features for free or choose a premium membership for additional content and benefits. Jagex also offers in-game purchases for virtual items and enhancements. What sets Jagex apart from competitors is its strong focus on community engagement and player feedback, which helps improve their games and foster loyalty among players. The company's goal is to create immersive gaming experiences while also supporting mental health initiatives for young people through charitable partnerships.

Cambridge, United KingdomHeadquarters
2001Year Founded
BUYOUTCompany Stage
Social Impact, GamingIndustries
501-1,000Employees

Risks

New survival game development may divert resources from existing projects.
Macarthur Fortune Holding acquisition could lead to strategic shifts alienating players.
Focus on non-Runescape projects might impact RuneScape's quality and support.

Differentiation

Jagex specializes in 'living games' that evolve with continuous updates.
RuneScape, Jagex's flagship game, has a large and dedicated player base.
Jagex emphasizes community engagement and player feedback for game improvements.

Upsides

Increased interest in survival games benefits Jagex's new RuneScape universe game.
Unreal Engine 5 use aligns with trends for high-fidelity graphics and player retention.
Macarthur Fortune Holding acquisition provides resources for expansion and innovation.

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