Crypto Social Media Strategist
FigureSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Part TimeJob Type
UnknownVisa
Cryptocurrency, DeFiIndustries
Requirements
- 4+ years in crypto growth/marketing (exchange, L2, wallet, DeFi, data/indices)
- Demonstrated deposits/TVL growth with CAC/payback discipline and partner distribution wins
- Ability to build and ship dashboards; strong creative briefs and clear writing
- Nice-to-have: Creator/referral mechanics; lifecycle/CRM; B2B2C or RIA/institutional motions
Responsibilities
- Own product marketing (ICP, message, updated site/docs) that drives connects and deposits
- Stand up a TVL funnel & dashboard (impressions → site → wallet connect → deposit; TVL by source; CAC/LTV/payback; retention)
- Run partner distribution: co-marketing with venues/MMs (launch kits, AMAs, creator briefs), PR/podcasts, newsletters/community; test 2–3 paid channels
- Define and execute three experiments with clear keep/kill rules (e.g., CAC payback ≤6 months on qualified deposits)
- Coach the team; leave playbooks, briefs, and dashboards they can run
Skills
Crypto Marketing
Growth Marketing
TVL Funnel
Dashboard Building
Partner Co-Marketing
Product Marketing
CAC/LTV Analysis
Creative Briefs
PR
Podcasts
Paid Channels
CRM
DeFi
Token Metrics
Cryptocurrency investment platform using machine learning
About Token Metrics
Token Metrics is a cryptocurrency investment platform that uses machine learning to help users identify profitable investment opportunities and avoid scams. It offers services like cryptocurrency reviews, price predictions, and in-depth analysis, catering to both novice and experienced investors. The platform operates on a subscription model, providing access to premium features such as a private investor group and webinars. The goal of Token Metrics is to make crypto investing more accessible and less risky for its clients.
Austin, TexasHeadquarters
2018Year Founded
$1.8MTotal Funding
EARLY_VCCompany Stage
Data & Analytics, Fintech, Crypto & Web3Industries
11-50Employees
Risks
Ian Balina's SEC issues could harm Token Metrics' reputation.
Privacy coin regulations may limit Token Metrics' analysis capabilities.
High-risk project involvement could expose Token Metrics to reputational damage.
Differentiation
Token Metrics uses AI and machine learning for crypto investment insights.
The platform offers exclusive access to private investor groups and webinars.
Token Metrics provides back-tested 30-day price predictions and IEO ratings.
Upsides
Growing DeFi interest boosts demand for Token Metrics' analytics services.
AI-driven trading bots present integration opportunities for Token Metrics.
NFT popularity allows expansion of Token Metrics' NFT analytics services.
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