Cluster Marketing Lead - Greece, Israel, and Cyprus at Halborn

Athens, Greece

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Healthcare, FMCGIndustries

Requirements

University degree in Marketing or related field
10+ years in marketing with leading FMCG brands
Proven leadership in multi-country environments
Expertise in Digital Marketing (SEA, SEO, Display, Social, eComm) and AI integration
Strong commercial acumen and P&L management
Track record in organizational change initiatives
Skills: Collaboration, influence and conflict resolution, financial and commercial acumen, trend insights
Languages: English fluency; local language of one cluster market is a must

Responsibilities

Brand & Category Leadership: Own strategic direction, innovation pipeline, and communication strategies for consumer and expert audiences
Team Leadership: Inspire and develop a multi-country marketing team; build capabilities and foster collaboration
Strategy Development: Create growth strategies, Market Activation Plans (MAPs), and Repeatable Growth Models (RGMs) aligned with CEE strategy
Execution Excellence: Ensure end-to-end delivery of category and brand plans; collaborate with ComEx and Sales
Cross-Functional Partnership: Work closely with BU Marketing, ComEx, Sales, Finance, Regulatory, and other stakeholders
Core Commercial Cycle: Lead demand, pricing, and A&P reviews
Innovation Management: Drive planning, sequencing, implementation, and learning
Budget Management: Optimize A&P allocation for maximum ROI
External Representation: Engage with health authorities, trade associations, media, and PR agencies
Influence & Collaboration: Operate across senior leadership teams and multiple functions in diverse markets
Deliver accelerated share, sales, and profit growth
Maintain brand performance and equity; implement corrective actions as needed
Ensure compliance with local legislation and Haleon codes of practice

Skills

Key technologies and capabilities for this role

Marketing StrategyBrand ManagementTeam LeadershipStrategic PlanningInnovation PipelineMarket Activation PlansRepeatable Growth ModelsCommercial ExecutionDemand PlanningPricing StrategyCross-Functional Collaboration

Questions & Answers

Common questions about this position

What experience is required for the Cluster Marketing Lead role?

Candidates need a university degree in Marketing or related field, 10+ years in marketing with leading FMCG brands, proven leadership in multi-country environments, expertise in Digital Marketing (SEA, SEO, Display, Social, eComm) and AI integration, strong commercial acumen and P&L management, and a track record in organizational change initiatives.

What are the key skills needed for this position?

Key skills include collaboration, influence and conflict resolution, financial and commercial acumen, and trend insights.

Is this a remote position or does it require specific location?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What makes a strong candidate for this Cluster Marketing Lead position?

A strong candidate will have 10+ years of FMCG marketing experience, proven multi-country leadership, digital marketing expertise including AI, and skills in collaboration, commercial acumen, and driving growth strategies.

Halborn

Cybersecurity for blockchain and digital assets

About Halborn

Halborn specializes in cybersecurity focused on blockchain technology and digital assets. The firm provides security audits, penetration testing, and consulting services to clients in the digital finance sector, including cryptocurrency exchanges and Decentralized Finance (DeFi) companies. Their services help ensure the security of digital assets and financial infrastructure by addressing the specific security threats associated with blockchain technology. Halborn stands out from competitors due to its deep understanding of both blockchain and traditional financial security, which allows them to offer tailored solutions. The company's goal is to protect businesses from security threats, ensuring the safe operation of digital exchanges and the integrity of smart contract infrastructure.

Miami, FloridaHeadquarters

2019Year Founded

$87.5MTotal Funding

SERIES_ACompany Stage

Cybersecurity, Financial ServicesIndustries

51-200Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Company Equity

Risks

Increased targeting of Bitcoin hot wallets poses risks to Halborn's clients.

AI-powered social media bot farms could introduce new cyber threats.

Ongoing vulnerabilities in smart contracts remain a challenge for Halborn's services.

Differentiation

Halborn specializes in blockchain and digital asset cybersecurity, setting it apart.

The company offers high-level security audits and penetration testing for DeFi clients.

Halborn's expertise in both blockchain and traditional finance security is unique.

Upsides

Growing demand for blockchain security boosts Halborn's market potential.

Partnerships with Tholos and Orion Protocol enhance Halborn's Web3 security reputation.

Tokenized real-world assets present new opportunities for Halborn's security solutions.

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