Mistplay

Chef de produit principal, AdTech // Principal Product Manager , Client Growth / AdTech

Montreal, Quebec, Canada

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
AI & Machine Learning, Consumer Software, GamingIndustries

Requirements

The Principal Product Manager, Client Growth/AdTech at Mistplay requires a strong understanding of the advertising technology landscape and a proven track record in product management. Candidates should possess experience in defining, implementing, and maturing commercial advertising product offerings, along with the ability to collaborate effectively with data science teams and cross-functional product teams.

Responsibilities

This role involves championing and representing client growth initiatives, launching user experiences to optimize game performance and revenue generation, building and scaling product features based on client results, identifying and prioritizing product updates to meet client needs, and actively listening to clients to help them achieve their goals. The Principal Product Manager will also be responsible for building product offerings that leverage AI and consumer insights, and establishing controls to support client objectives, while communicating client goals and collaborating with stakeholders.

Skills

Product Management
Customer Growth
AI
Data-Driven
Revenue Generation
Prioritization
Communication

Mistplay

Loyalty platform rewarding mobile gamers

About Mistplay

Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.

Key Metrics

Montreal, CanadaHeadquarters
2016Year Founded
BUYOUTCompany Stage
Consumer Software, GamingIndustries
201-500Employees

Risks

Subscrible's ad-free gaming catalog could attract Mistplay's user base.
The competitive mobile gaming landscape may increase user acquisition costs for Mistplay.
Mistplay's reliance on ad revenue is threatened by the trend of ad-free gaming experiences.

Differentiation

Mistplay combines game discovery with a robust rewards system and social features.
The platform offers personalized game recommendations through an AI-driven recommendation engine.
Mistplay hosts weekly contests, enhancing user engagement and retention.

Upsides

Mistplay's recognition as a top employer enhances its brand reputation and attracts talent.
The company's growth, with over two million monthly active users, indicates strong market demand.
Majority investment from GrowthCurve Capital provides resources for accelerated growth and innovation.

Land your dream remote job 3x faster with AI