Principal Product Marketing Manager, AI
Hightouch- Full Time
- Senior (5 to 8 years)
Mistplay
The Principal Product Manager, Client Growth/AdTech at Mistplay requires a strong understanding of the advertising technology landscape and a proven track record in product management. Candidates should possess experience in defining, implementing, and maturing commercial advertising product offerings, along with the ability to collaborate effectively with data science teams and cross-functional product teams.
This role involves championing and representing client growth initiatives, launching user experiences to optimize game performance and revenue generation, building and scaling product features based on client results, identifying and prioritizing product updates to meet client needs, and actively listening to clients to help them achieve their goals. The Principal Product Manager will also be responsible for building product offerings that leverage AI and consumer insights, and establishing controls to support client objectives, while communicating client goals and collaborating with stakeholders.
Loyalty platform rewarding mobile gamers
Mistplay is a loyalty platform for casual mobile gamers that rewards users for playing games on their smartphones. Users download the app to discover new games and earn "Units"—points that can be redeemed for rewards like gift cards. The company generates revenue through partnerships with game developers and advertisers, allowing it to offer rewards without charging users directly. Mistplay differentiates itself by combining game discovery with social features, creating a community-driven experience that enhances user engagement.