PediaSure at Abbott

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, NutritionIndustries

Requirements

(Not explicitly listed in the job description; inferred as suitable for a 2-year contract role in brand management within nutrition products.)

Responsibilities

Concevoir et superviser les plans stratégiques annuels pour la marque assignée, ce qui comprend une phase d’analyse, la formulation de recommandations et la présentation des stratégies proposées à la haute direction
Élaborer et mettre en œuvre des campagnes omnicanaux destinées aux professionnels de la santé, aux patients et aux consommateurs
Élaborer et superviser les stratégies visant à influencer et à mobiliser les professionnels de la santé, établir les messages et élaborer le matériel promotionnel/de commercialisation et les outils de vente à l’appui de notre équipe sur le terrain, en partenariat avec l’équipe Science de la nutrition
Surveiller en permanence l’état du marché, les activités concurrentielles et les comportements des parties prenantes, et mettre en œuvre les mesures appropriées pour maintenir la compétitivité de la marque
Promouvoir une approche centrée sur le client dans toutes les applications des stratégies de marque, afin d’enrichir l’expérience générale des utilisateurs/professionnels de la santé
Collaborer avec les équipes de vente au détail afin d’élaborer des stratégies de distribution, de mise en rayon et de promotion
Entretenir des relations étroites avec les parties prenantes internes (finances, affaires réglementaires, prévisions, approvisionnement), les équipes de vente (détail et professionnels de la santé), les leaders d’opinion clés et les agences externes
Gérer le budget alloué à la marque et obtenir la meilleure efficience possible pour optimiser le retour sur investissement

Skills

Key technologies and capabilities for this role

Brand ManagementMarketing StrategyMarket ResearchProduct MarketingConsumer InsightsStrategic Planning

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment position.

What is the duration of this contract?

This is a 2-year contract position.

What are the main responsibilities of the Brand Manager role?

The role involves developing and managing strategies and tactical programs for assigned products, including strategic planning, pricing, forecasting, budget management for advertising and promotion, financial management, and project management.

What does the company culture at Abbott look like?

Abbott offers opportunities for professional advancement in an international company, recognition as an excellent workplace with high rankings in diversity, work-life balance, and women in leadership and scientific roles, and emphasizes doing meaningful work while taking care of yourself and your family.

What salary or compensation does this position offer?

This information is not specified in the job description.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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