Sr. Manager, Channel Marketing
1PasswordSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Manufacturing, Tools, Consumer GoodsIndustries
Requirements
- Experiencia previa en Trade marketing o ventas, deseable en el sector ferretero o automotriz
- Conocimiento sólido de marketing, promoción de ventas y técnicas de trade marketing
- Desarrollo de planes estratégicos a corto y mediano plazo, así como su implementación, seguimiento y análisis de resultados
- Realización de briefs para agencias de materiales promocionales, publicidad y activaciones
- Manejo y control de presupuesto e inventarios
- Manejo de bases de datos
Responsibilities
- Implementar la estrategia de marketing y ejecución comercial, asegurando presencia relevante de las marcas y cumplimiento de planogramas, promociones y activaciones
- Adaptar la ejecución a las particularidades de cada punto de venta acorde al tipo de cliente
- Alinear los objetivos comerciales, de sell-out y de desarrollo de canal, entre el equipo de Mkt y ventas
- Analizar data de sell-out, cobertura, share, precios y promociones para identificar oportunidades
- Desarrollar dashboards y presentar análisis ejecutivos con recomendaciones
- Recopilar información y feedback del campo sobre la aceptación y efectividad de las estrategias
- Construir junto con marketing y ventas los planes trimestrales de canal (activaciones, lanzamientos, promociones y exhibiciones)
- Coordinar recursos internos y externos (proveedores, logística, equipo comercial) para la correcta implementación de cada iniciativa, midiendo ROI, incremento de sell-out y participación en el punto de venta de dichas iniciativas
- Proponer ajustes basados en datos y evolución del mercado
- Definir criterios de ejecución y medirlos mediante auditorías y scorecards
- Medir la ejecución en tiendas mediante auditorías internas o externas, con scorecards mensuales
- Identificar desviaciones y activar acciones correctivas
- Priorizar puntos de venta clave y desarrollar materiales de capacitación para el equipo
- Desarrollar materiales de capacitación y realizar sesiones periódicas para reforzar conocimientos y habilidades (técnicas de exhibición, comunicación con el cliente, manejo de objeciones)
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the employment type for this Channel Marketing Tradicional role?
The position is full-time employment.
Is this Channel Marketing Tradicional position remote or office-based?
This information is not specified in the job description.
What key skills are required for the Channel Marketing Tradicional role?
Key skills include developing and implementing commercial strategies, analyzing sell-out data and market indicators, building quarterly plans with marketing and sales, and managing field execution through audits and scorecards.
What is the company culture like at Stanley Black & Decker?
The company seeks exceptional people with purpose, integrity, relentless pursuit of excellence, and a care for improving things for those who build the world, with a team of over 53,000 professionals across 60 countries.
What makes a strong candidate for this Channel Marketing Tradicional position?
Strong candidates care about quality at all levels, strive for excellent work that positively impacts the world, and align with values of purpose, integrity, and excellence.
Stanley Black & Decker
About Stanley Black & Decker
New Britain, ConnecticutHeadquarters
1843Year Founded
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
10,001+Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Employee Stock Purchase Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend
Risks
Emerging Asian tool manufacturers increase competition, impacting market share and pricing.
Stricter environmental regulations may raise production costs for power tools.
Growing tool rental services could reduce individual tool purchases, affecting sales.
Differentiation
Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.
DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.
CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.
Upsides
Partnership with WECS Renewables expands reach into the renewable energy sector.
Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.
DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.
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