Channel Marketing Team Lead at Nord Security

Vilnius, Vilnius County, Lithuania

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, SaaS, TechnologyIndustries

Requirements

Proven marketing experience (5+ years) in marketing, partner marketing or a similar role in B2B tech / SaaS / Cybersecurity
Experience with channel and B2B events would be an advancement
Experience managing/coordinating cross-functional teams and working with external channel partners (resellers, MSPs, distributors)
Excellent project management skills: able to juggle multiple campaigns, set priorities, and meet deadlines
Strong analytical mindset: experience using data & metrics to measure performance, optimize spend, demonstrate ROI
Excellent communication skills – both internal (team, sales, product) and external (partners)
Creative thinker who can design engaging, high-impact campaigns, but also detail-oriented to ensure execution quality
Comfortable in a fast-moving environment; adaptable, proactive, able to deal with ambiguity

Responsibilities

Lead the planning & execution of channel marketing strategies and programs to grow partner-driven revenue and brand awareness for B2B products
Develop co-marketing initiatives with channel partners (resellers, distributors, MSPs), including campaigns, joint promotions, enablement materials, and incentive programs
Manage a team (or cross-functional contributors) to deliver channel marketing assets: partner content, webinars, physical events (conferences and tradeshows), and others
Own the Channel Marketing budget, forecast spend vs return, and track/report on channel KPIs (partner pipeline, lead generation, campaign, and events ROI)
Collaborate closely with Product, Product Marketing, Growth, and Creative teams to ensure alignment and consistency across messaging, launches, and channel needs
Analyze performance data/market insights to identify gaps and opportunities, and continuously optimize partner programs
Ensure partners are enabled (training, materials, support) to sell and market products effectively

Skills

Channel Marketing

Partner Marketing

Co-Marketing

Event Management

Budget Management

KPI Tracking

ROI Analysis

Data Analysis

Project Management

Cross-Functional Collaboration

Partner Enablement

Webinars

Tradeshows

Nord Security

Cybersecurity services for individuals and businesses

About Nord Security

Nord Security provides a variety of cybersecurity products aimed at protecting both individuals and businesses from online threats. Their main offerings include NordVPN, which is a virtual private network that ensures secure internet access through advanced encryption and threat protection, making it popular among millions of users. For businesses, NordLayer offers a tailored cybersecurity solution that allows secure access to the internet and company resources while helping organizations comply with various regulations. Additionally, NordLocker is an encrypted cloud storage service that enables users to securely sync, back up, and share files, utilizing strong cryptography for data protection. Unlike many competitors, Nord Security combines multiple cybersecurity services into a single subscription model, making it easier for users to manage their online safety and data privacy.

Vilnius, LithuaniaHeadquarters

2012Year Founded

$194.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

CybersecurityIndustries

1,001-5,000Employees

Benefits

Health Insurance

Mental Health Support

Professional Development Budget

Flexible Work Hours

Additional Paid Leave

Risks

Emerging VPN providers offering lower prices could erode Nord Security's market share.

Rapid evolution of cyber threats may strain Nord Security's resources.

Expansion into eSIM technology could face regulatory challenges in different countries.

Differentiation

Nord Security offers a comprehensive cybersecurity package with advanced threat protection.

NordLayer provides businesses with secure internet access and compliance support.

NordLocker uses state-of-the-art cryptography for secure cloud storage.

Upsides

Nord Security's partnership with Bango enhances distribution through telecom channels.

The global VPN market is expected to grow significantly, benefiting NordVPN.

Demand for secure remote work solutions boosts Nord Security's business products.

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