Channel Marketing Manager at The Walt Disney Company

New Territories, Hong Kong SAR, Hong Kong SAR

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, EntertainmentIndustries

Requirements

Bachelor’s degree or above
8+ years in marketing, ecommerce, media, or sales
Strong data mindset and experience with analytics tools
Proven success in driving innovation and transformation
Experience in international markets preferred
Background in travel, hospitality, OTA, or retail
Excellent strategic thinking, project management, and communication skills

Responsibilities

Develop and implement funnel strategies to improve international tourist acquisition
Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights
Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy
Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness
Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics
Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market
Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels

Skills

Key technologies and capabilities for this role

channel marketingfunnel strategiesmarket researchcompetitive analysisdata analyticsanalytics toolsperformance metricsdata management platformsinternational marketingOTA

Questions & Answers

Common questions about this position

What is the location for this Channel Marketing Manager role?

The position is based in Lantau Island, Hong Kong.

What is the salary or compensation for this position?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need a Bachelor’s degree or above, 8+ years in marketing, ecommerce, media, or sales, a strong data mindset with analytics tools experience, proven success in innovation and transformation, and excellent strategic thinking, project management, and communication skills.

What kind of background makes a strong candidate for this position?

Experience in international markets, travel, hospitality, OTA, or retail is preferred, along with a strategic mindset and passion for data-driven commercial impact.

Is this a remote or on-site position?

This is a full-time on-site position in Lantau Island, Hong Kong; no remote work is mentioned.