Channel Marketing Manager at The Walt Disney Company

New Territories, Hong Kong SAR, Hong Kong SAR

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Travel, Hospitality, EntertainmentIndustries

Develop and implement funnel strategies to improve international tourist acquisition
Work with stakeholders to guide channel marketing efforts, optimize co-op spend, and create targeted campaigns based on travel trends and shopper insights
Conduct competitive analysis and market research to uncover trends and growth opportunities and formulate acquisition strategy
Monitor key performance metrics to inform strategic decisions and optimize campaign effectiveness
Identify distribution channel opportunities and lead experimental initiatives that respond to fast-paced business needs and evolving market dynamics
Review and streamline channel marketing operations by implementing efficient workflows, introducing opportunity of intelligence tool, data management platforms that improve cross-team collaboration, measurement visibility and accelerate speed-to-market
Own channel marketing initiatives from planning to execution. Ensure quality delivery, track performance, and share insights and recommendations to drive learning across markets and channels