Channel Lead at MrBeast

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, Digital Content, Consumer ProductsIndustries

Requirements

10+ years of experience leading marketing, social, or content teams in fast-moving, creative environments
Proven track record of developing viral, social-first campaigns that achieved both cultural relevance and business results
Deep understanding of platform mechanics, creator culture, and audience behavior
Ability to translate brand and business goals into campaigns that spark global attention
Strong creative judgment combined with analytical rigor to measure and optimize success
Experience managing complex cross-functional projects with precision and accountability
A builder’s mindset and comfort operating in high-velocity, no-blueprint environments

Responsibilities

Build and lead the viral marketing function, including team, processes, metrics, and creative playbook that turn ideas into impact
Launch high-impact campaigns across YouTube, TikTok, Instagram, and emerging platforms that drive massive organic reach and engagement
Create repeatable systems for virality from concept to drop, ensuring every campaign moves fast, hits hard, and delivers measurable results
Partner with Social, Content, and Production teams to coordinate cross-channel storytelling and flawless launch execution
Define and report viral metrics such as reach, retention, share velocity, and earned media to measure performance and scale what works
Lead brand and creator collaborations that merge creativity with strategy and deliver both cultural and business outcomes
Mentor a high-performing team of creative marketers, strategists, and producers who thrive on innovation and speed

Skills

Viral Marketing

Marketing Strategy

Content Distribution

Data Analysis

Creative Leadership

Brand Collaborations

Team Leadership

Cultural Trends

MrBeast

Offers employment opportunities via YouTube

About MrBeast

Working for a widely recognized Youtube personality offers unique opportunities in the digital media space, particularly through involvement in imaginative content creation and high-impact social media strategies. This YouTube channel is well-known for its engaging, boundary-pushing style, giving team members the chance to be at the forefront of digital entertainment. Employees benefit from a creative and dynamic environment, making it an ideal workplace for innovative thinkers and digital creators seeking to influence a global audience.

Greenville, North CarolinaHeadquarters

N/AYear Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Social Impact, EntertainmentIndustries

Benefits

Remote Work Options

Risks

Mold complaints with Lunchly could harm MrBeast's brand reputation.

High investment in Beast City risks financial loss if viewership targets aren't met.

Vouch acquisition may face integration challenges or financial strain.

Differentiation

MrBeast's Beast City is a $14 million custom-built location for 'Beast Games'.

He acquired Vouch, a startup for the creator economy, enhancing digital content hiring.

His TeamSeas initiative removed 34 million pounds of ocean trash, boosting eco-friendly image.

Upsides

Beast City offers brand collaboration opportunities in the entertainment industry.

Vouch acquisition could lead to new revenue streams in the creator economy.

TeamSeas project opens partnerships with eco-friendly companies.

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