Change & Go-to-Market Manager at PlayStation Global

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, TechnologyIndustries

Requirements

Advanced expertise in agile project & product management, with a proven record of delivering complex, high-impact, cross-functional initiatives
Strong data fluency — able to interpret insights, guide decisions, and drive action across the GTM lifecycle
Proven ability to connect strategy to execution, linking strategic goals to operational delivery and measurable commercial outcomes
Experience in business readiness and change management for digital GTM, including pricing, subscriptions, personalization, and growth initiatives
Familiarity with experimentation frameworks and data-driven iteration, leveraging A/B testing and continuous optimization to improve adoption and retention
Exceptional communication, facilitation, and stakeholder management skills, with the ability to influence at executive level
Relevant certifications (PMP, PRINCE2, Agile, Prosci) are a plus
Pace and Agility to react and adjust to changed needs
Passion for delivering measurable business outcomes

Responsibilities

Lead the full GTM lifecycle — driving the planning, execution, and delivery of strategic commercial initiatives from insights and positioning through launch, adoption, retention, and continuous optimization
Shape GTM strategy by analysing market trends, competitive intelligence, and customer behaviours to inform positioning and differentiation
Define and track commercial KPIs (adoption, retention, churn, LTV), translating insights into change roadmaps, adoption strategies, and measurable business outcomes
Build scalable GTM playbooks and change management plans — ensuring business readiness, stakeholder alignment, and repeatable best practices across products, markets, and teams
Orchestrate cross-functional execution across global product, engineering, marketing, finance, and operations, with transparent tracking of risks, dependencies, and performance
Partner with Data Science and ML teams to embed predictive models, personalization, and experimentation frameworks
Champion innovation and change leadership through compelling storytelling, executive engagement, and scaling operations with automation, processes, and tooling

Skills

Go-to-Market Strategy

Change Management

Strategic Planning

Market Analysis

Competitive Intelligence

Customer Insights

Cross-Functional Collaboration

Project Management

Revenue Optimization

D2C

PlayStation Global

Designs and markets gaming consoles and accessories

About PlayStation Global

Working at PlayStation offers the opportunity to be part of a leading company in the gaming industry, renowned for its cutting-edge technology like haptic feedback and 4K HDR visuals. Employees are immersed in a culture of innovation and excellence that pushes the boundaries of gaming and entertainment. Contributing to a globally recognized brand that consistently delivers high-quality, immersive gaming experiences, ensures a dynamic and fulfilling work environment.

Foster City, CaliforniaHeadquarters

1994Year Founded

M_AND_ACompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health and wellness: Medical (PPO, HDHP, and HMO), dental, vision, disability, employee assistance program, flexible spending accounts, health savings account, student loan repayment assistance, education reimbursement program, wellness reimbursement, identity theft protection, basic and voluntary life and AD&D insurance, business travel accident insurance, 4.5% 401(k) match, commuter program, additional voluntary programs (group legal, pet insurance, auto and home insruance), onsite flu shots and biometric screenings

Family and time off: 12 paid holidays, generous PTO, paid parental leave, adoption assistance program, 529 college savings plan match, back-up child care, parental and elder care coaching

Perks: Sony product discounts, passport perks program, monthly $10 Playstation Network voucher, employee referral bonus, game launch events

Risks

Increased competition from cloud gaming services may impact PlayStation's market share.

Semiconductor shortages could affect PlayStation 5 sales and customer satisfaction.

Cybersecurity threats pose risks to PlayStation Network's stability and user trust.

Differentiation

PlayStation Network offers a comprehensive suite of gaming and media services.

The platform supports a wide range of PlayStation consoles and devices.

PlayStation's integration with PSVR enhances its virtual reality gaming experience.

Upsides

PlayStation's acquisition of Haven Studios could boost exclusive game offerings.

The rise of cross-platform play can increase user engagement on PlayStation Network.

Growing VR market aligns with PlayStation's investment in PSVR technology.

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