Category Leadership Manager at Constellation Brands

Nashville, Tennessee, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Packaged Goods, Beverage, AlcoholIndustries

Requirements

Data oriented and tactical mindset
Proactive, collaborative, logical, highly flexible in analytical approach, and focused on desired outcomes
Accountability and dependability
High level of organizational skills for meetings, follow-ups, complex tasks, and time management (e.g., leveraging calendar reminders, notes, and meeting agendas)
Ability to grasp conceptual understanding of a wide range of information, filter irrelevant data, question data limits/quality, and integrate multiple data sources for insights
Expert ability to manipulate space management software to produce assortments
Knowledge in space management, category analysis, sales analytics, pricing strategies, competitive landscape, and retail execution

Responsibilities

Influences and manages all space management projects for assigned customer(s)
Leads space management analysis and designs category shelf schematics following Constellation’s standardized planning processes, tools, and space strategies
Collaborates with Sales partners to determine account priorities and pursue most impactful initiatives pertaining to space, assortment, and other sales analytics
Conducts space and distribution opportunity analysis to optimize revenue and profit by improving shopping convenience
Makes product addition and deletion recommendations by brand and package
Participates in the reset decision making process with other vendors and merchandisers
Establishes, controls, and implements retail execution plan methods and procedures to improve overall project effectiveness
Reports changes implemented including physical space gains/losses by brewer/brand
Participates in a wide variety of analytical projects and develops/recommends pricing strategies based on customer goals, market specifics, and competitive landscape
Prepares category reviews or conducts analysis as the category advisor, extracting raw data from retailer or Constellation systems (e.g., POS, loyalty, primary research, syndicated data)
Proactively identifies and presents business growth opportunities, develops category insights, solutions, and presentations for assigned customer(s)
Provides input and helps prepare Annual Business Plans as well as Joint Business Plans with sales partners
Updates scorecards and reports for assigned customer(s) and summarizes results concisely
Manages and tracks progress across all initiatives, summarizes and routinely reports on outcomes to internal and external partners
Fosters strong relationships with retailers, wholesalers, and internal teams to advance shared goals and grow the category

Skills

Space Management

Category Analysis

Shelf Schematics

Sales Analytics

Distribution Analysis

Revenue Optimization

Assortment Planning

Data Analysis

Constellation Brands

Produces and markets beer, wine, and spirits

About Constellation Brands

Constellation Brands produces and markets a variety of alcoholic beverages, including beer, wine, and spirits, with a strong presence in the U.S., Mexico, New Zealand, and Italy. The company operates by owning and managing a portfolio of popular brands, such as Corona and Modelo, which it imports and sells exclusively in the U.S. Its products are distributed through a wide network, allowing it to reach both individual consumers and large retailers. What sets Constellation Brands apart from its competitors is its focus on brand management and strong brand recognition, which helps it maintain a competitive edge in the market. The company's goal is to create brands that encourage human connections while also being committed to sustainability and responsible operations.

Rochester, New YorkHeadquarters

1945Year Founded

IPOCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Retirement Plan

Professional Development Budget

Risks

Increased competition in non-alcoholic beverages may impact Constellation's market share.

Integration challenges with Sea Smoke winery could pose financial risks.

Health-conscious trends may reduce sales of traditional alcoholic beverages.

Differentiation

Constellation Brands owns iconic brands like Corona and Modelo, exclusive to the U.S. market.

The company focuses on sustainability, enhancing brand loyalty among eco-conscious consumers.

It has a diverse portfolio, including beer, wine, spirits, and non-alcoholic beverages.

Upsides

Growing demand for premium beverages aligns with Constellation's acquisition of boutique wineries.

Investment in non-alcoholic brand TOST taps into rising health-conscious consumer trends.

RTD market growth supports Constellation's stake in Austin Cocktails and Archer Roose.

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