CAMZYOS Marketing Strategy Lead at Bristol-Myers Squibb

Mulgrave, Victoria, Australia

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, HealthcareIndustries

Requirements

Prior marketing experience with a track record of leading and executing HCP-focused marketing strategies
Experience in cardiology preferred but not mandatory
Knowledge of customer journeys, preferences, and needs within cardiology
Fluency in interpreting analytical models and ability to translate analytics from BI&A teams into actionable strategies
Familiarity with omnichannel strategy and modular content production
Ability to navigate and build relationships

Responsibilities

Builds and delivers the unified brand strategy and plan that drives success and growth of the brand / DA
Owns the end-to-end customer journeys from omnichannel strategy to execution
Fosters collaborative working relationships with the Brand Lead and cross-functional brand team members to ensure creation of a unified brand strategy
Integrates insights from advanced analytics models and market research to develop brand / DA strategy and inform customer journeys, customer segments and create tailored omnichannel strategies, optimizing channel selection
Leverages omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
Defines success for the customer segment
Collaborates with cross functional teams (medical, access, sales, OC) to translate insights into compliant Brand strategic imperatives
Plans and delivers content across all channels, including working iteratively with agencies to ensure approval and production of personalized content for customers
Effectively partners with AORs/DAORs to provide clear guidance, expectations, and feedback to ensure excellence in strategic planning and execution of tactics
Works with analytics and market research teams to define and implement performance metrics
Champions modular content production and omnichannel deployment in collaboration with Omnichannel COE, BI&A, and agencies
Effective engagement and consultation with key customer groups within key accounts and DAs
Management of commercial spend and coordination of investments across functions to drive brand performance
Ensures business objectives and practices are fully compliant with relevant laws, regulations and BMS standards of business conduct and ethics

Skills

Marketing Strategy

Brand Strategy

Omnichannel Strategy

Customer Journey

Healthcare Marketing

Promotional Strategy

Insights Analytics

Strategic Planning

Cross-Functional Collaboration

Bristol-Myers Squibb

Develops and delivers biopharmaceutical medicines

About Bristol-Myers Squibb

Bristol Myers Squibb (BMS) develops and delivers medicines aimed at treating serious diseases, focusing on areas like cancer, autoimmune diseases, and heart conditions. The company conducts extensive research and development to create new drugs, which are sold after receiving regulatory approval. BMS also produces generic drugs, offering affordable alternatives that meet the same quality standards as their branded counterparts. What sets BMS apart from competitors is its dual focus on both innovative and generic medicines, enhancing access to healthcare. The company's goal is to improve patient outcomes while maintaining a commitment to sustainability and corporate responsibility.

New York City, New YorkHeadquarters

1887Year Founded

$33,706.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Flexible Work Hours

Hybrid Work Options

Professional Development Budget

Risks

Increased competition in oncology from emerging biotech firms like ArsenalBio.

BMS's lawsuit over the 340B Drug Pricing Program may lead to regulatory challenges.

Rapid AI and digital tech evolution may pose integration challenges for BMS.

Differentiation

BMS focuses on innovative cancer treatments through collaborations like ArsenalBio for T cell therapies.

The company emphasizes digital health technologies, enhancing clinical trial management and patient engagement.

BMS offers both innovative and generic medicines, increasing affordable healthcare solutions.

Upsides

BMS's partnership with Medidata enhances clinical research processes and patient outcomes.

The collaboration with AI Proteins advances novel miniprotein-based therapeutics, expanding therapeutic modalities.

BMS's global license agreement with BioArctic expands its portfolio in neurodegenerative diseases.

Land your dream remote job 3x faster with AI

Try Jobo Free