Campaign Manager, Performance Marketing (IGA) at Universal Music Group

Santa Monica, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, Entertainment, MarketingIndustries

Requirements

Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, or communications
1+ year of experience in paid media with an emphasis on social platforms, including full ownership from strategy to execution
Experience with media planning and buying through Meta, Google AdWords, TikTok, X, Snapchat, and other DSPs
Understanding of Google Merchant Center, Google Tag Manager, Facebook Catalog Manager, TikTok Catalog Manager, and Shopify
Experience with DoubleClick, Google Analytics, Looker Studio, Linkfire, Big Query, Datorama, DOMO, etc
Strong analytical skills and the ability to leverage data for insights and action
'Can do' attitude with an entrepreneurial mindset, comfortable working in a dynamic, unstructured environment on complex projects
Ability to multi-task and work in a fast-paced environment
Passionate music fan with insight into different music fandoms, how fans engage

Responsibilities

Execute and optimize full funnel, always on paid media campaigns across Meta, Google, TikTok, programmatic, and other performance channels
Collaborate with the Performance Marketing Lead & Director of Advertising Strategy to plan and launch campaigns that align with the label’s D2C calendar and business priorities
Manage day-to-day campaign operations, including audience targeting, trafficking, pacing, and budget optimization
Analyze campaign performance, identify trends, and provide actionable insights and optimization recommendations for improvement
Identify target audiences and analyze their characteristics, behaviors, and media habits (experience with a customer data platform is an asset)
Implement A/B testing for creative, ad copy, audience strategies, and report findings in a clear/concise manner
Build ad reports for various levels of the business, including senior executive stakeholders
Work collaboratively with a team for more complex and large-scale campaigns when needed
Understand pixel implementation on websites for data collection and conversion tracking and help build new infrastructure that ties into audience measurement

Skills

Key technologies and capabilities for this role

Paid MediaMetaGoogleTikTokProgrammaticPaid SearchSocial AdvertisingDisplayVideoMobilePerformance MarketingCampaign OptimizationAnalyticsMedia PlanningFull-Funnel Campaigns

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This role is based out of Universal Music Group's Santa Monica offices and requires being deeply embedded into IGA’s operations there.

What key skills are required for the Campaign Manager role?

Candidates need extensive knowledge of digital advertising channels like paid search, social, programmatic, display, video, mobile, and emerging platforms, experience building full-funnel performance marketing campaigns, strong analytics and optimization skills, A/B testing expertise, and pixel implementation for tracking.

What is the salary or compensation for this position?

This information is not specified in the job description.

What is the work environment like at Universal Music Group for this role?

The role is in a fast-paced, dynamic environment within a cross-functional team of D2C and digital marketing experts, involving collaboration on media planning, execution, optimization, and reporting.

What makes a strong candidate for this Campaign Manager position?

A strong candidate is highly motivated, organized, thrives managing multiple workstreams with attention to detail, communicates strategy simply, and is driven by measurable results, with experience in customer data platforms as an asset.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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