Growth Marketing Manager - Campaigns
BazaarvoiceFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates should have 3+ years in a marketing role with a focus on campaign management and content creation, ideally in B2C or youth-oriented brands. They require a deep understanding of the UK student demographic and digital landscape, strong storytelling and writing ability across platforms, including email marketing, SEO, social media, and CMS tools, and an analytical mindset with experience interpreting data to optimize campaigns and drive business results. Excellent communication, organization, and multitasking skills, along with proven ability to manage multiple projects and work cross-functionally, are also necessary.
As a Campaign and Content Manager, the individual will lead and support integrated marketing campaigns across channels, collaborating cross-functionally from planning to execution to deliver engaging, student-focused experiences and meet client objectives. They will manage and create student-focused content, including ownership of the App content calendar, ensuring brand alignment, SEO best practices, and timely execution of current initiatives while identifying new content opportunities. Leveraging data and insights to analyze student behavior, evaluate campaign and content performance, and stay informed on digital marketing trends and competitor activity in the UK & US markets is essential. The role also involves working cross-functionally with merchandising, sales, product, design, and marketing teams to achieve shared objectives and providing regular reports on campaign performance, content engagement, and key metrics to stakeholders.
AI-driven wearables for cognitive enhancement
Pison focuses on enhancing cognitive performance through AI-infused applications and wearable devices. Their products monitor mental acuity and provide insights to help users improve their cognitive abilities. The wearable technology tracks brain activity and offers feedback via a proprietary app, allowing users to optimize their mental performance in real-time. Pison differentiates itself from competitors by targeting a wide range of clients, including athletes, students, and professionals, and by combining expertise from various fields such as engineering and medicine. The company's goal is to unlock human potential and assist individuals, including those with disabilities, by utilizing advanced neural sensing technology.