Cadillac Assistant Marketing Manager, LYRIQ & XT5 at General Motors

Warren, Michigan, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Bachelor’s degree required
5+ years of product marketing or marketing COE functional experience
Proven working experience in project management
Ability to work well in a complex team environment
Ability to work effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Proven ability to use complex data to form in-depth analytical insights
High level of experience

Responsibilities

Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for LYRIQ, LYRIQ-V and XT5
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights
Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information
For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications (internal and external), Product and Advertising teams
Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions
Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues
Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training
Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution
Support the marketing vehicle fleet operations as necessary and provide support for cross-functional pattern ordering
Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints
Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product
Implement innovative strategies to elevate the customer experience, to achieve brand goals
Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of the Cadillac umbrella positioning

Skills

Key technologies and capabilities for this role

Marketing StrategyPositioningPricingPackagingMessagingMarket ResearchCompetitive AnalysisConsumer InsightsSales ForecastingGo-to-Market PlanningProduct LaunchesCross-Functional CollaborationCRMMedia PlanningSocial Media

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time role.

What is the reporting structure for this role?

This position reports to the Marketing Manager.

What key skills are needed for the Assistant Marketing Manager role?

Strong data and analytical skills are required, along with the ability to leverage marketing information, segment trends, and competitive intelligence to uncover consumer insights. Collaboration with cross-functional teams such as Centers of Expertise, Sales, Product, and Finance is essential.

What does the role involve in terms of collaboration?

The role requires extensive collaboration with cross-functional teams including Centers of Expertise (Media, Site, Social, CRM, Sales, Product, Finance), Communications, Product, Advertising, supply chain, scheduling, and research communities to develop strategies, plans, and resolve issues.

What experience makes a strong candidate for this position?

Candidates with experience in lifecycle management of vehicles, developing marketing strategies including positioning, pricing, and messaging, and leading go-to-market plans with sales forecasting and competitive intelligence will stand out.

General Motors

Designs, manufactures, and sells vehicles

About General Motors

General Motors designs, manufactures, and sells vehicles and vehicle parts, catering to individual consumers, businesses, and government entities. The company operates in both traditional internal combustion engine vehicles and the growing electric vehicle (EV) market, generating revenue through vehicle sales and financing services. GM stands out from competitors with its commitment to community service, sustainability, and diversity, as evidenced by a majority female Board of Directors. The company's goal is to balance traditional automotive manufacturing with technological advancements in electric and autonomous vehicles.

Detroit, MichiganHeadquarters

1908Year Founded

$486.7MTotal Funding

IPOCompany Stage

Automotive & Transportation, Financial ServicesIndustries

10,001+Employees

Benefits

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Company Match

401(k) Retirement Plan

Tuition Reimbursement

Student Loan Assistance

Flexible Work Hours

Discount on GM vehicles

Risks

Shutting down Cruise Robotaxi may affect investor confidence in GM's AV strategy.

Chevrolet Equinox EV recall could harm GM's safety reputation.

Leadership transition in design may disrupt continuity and brand identity.

Differentiation

GM's Dynamic Fuel Management system enhances fuel efficiency in traditional vehicles.

GM leads in board diversity with 55% women directors.

GM's pivot to personal autonomous vehicles aligns with consumer trends.

Upsides

Partnership with Nvidia boosts GM's autonomous vehicle technology capabilities.

Collaboration with ChargePoint expands EV charging infrastructure, enhancing consumer appeal.

Bryan Nesbitt's appointment as design head may bring innovation to GM's vehicle design.

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