Senior Paid Social Specialist - Luxury Fashion Client
CoderSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Fashion, Retail, E-commerce, LifestyleIndustries
Requirements
- Bachelor’s degree in Fashion Merchandising, Business, or related field
- 4–6 years of buying or merchandising experience within fashion or lifestyle retail
- Experience at a retailer with multi-brand fashion assortments
- Strong analytical skills with experience using retail reporting systems
- Excellent communication and negotiation skills
- Understanding of both e-commerce and brick-and-mortar buying cycles
- Strong aesthetic sensibility and alignment with goop’s brand values
Responsibilities
- Develop and execute product assortments across e-commerce and retail that align with goop’s brand, sales goals, and seasonal vision
- Conduct weekly sales and margin analysis to inform future buys, optimize inventory, and identify growth opportunities
- Build and maintain strong vendor relationships, managing product onboarding, contract terms, and promotional opportunities
- Collaborate cross-functionally with Planning and Retail teams to forecast sales, manage OTB, and support seasonal and core reorders
- Partner with site merchandising and marketing to optimize presentation and storytelling online and in stores
- Contribute to product strategies that thoughtfully integrate GWYN without cannibalizing existing multi-brand performance
- Mentor the Assistant Buyer, fostering growth and supporting operational execution
Skills
sales analysis
margin analysis
inventory management
vendor relationships
product curation
e-commerce
retail buying
fashion buying
goop
Wellness and lifestyle brand offering products
About goop
Goop operates in the wellness and lifestyle market, focusing on health, beauty, and luxury living. The brand offers a variety of products, including skincare, fashion items, wellness supplements, and curated travel experiences, primarily targeting affluent women interested in holistic health. Goop combines e-commerce with content marketing, selling its own products alongside those from other high-end brands, while also generating revenue through advertising and sponsored content on its platform. This approach allows Goop to drive traffic to its online store through engaging articles and guides. The company distinguishes itself from competitors by positioning itself as a thought leader in the wellness industry, often sparking discussions with its unconventional health advice and luxury lifestyle recommendations. Goop's goal is to cater to health-conscious consumers who are willing to invest in premium products and experiences to enhance their well-being.
Santa Monica, CaliforniaHeadquarters
2008Year Founded
$68.1MTotal Funding
SERIES_CCompany Stage
Consumer Software, Healthcare, Consumer GoodsIndustries
501-1,000Employees
Benefits
Health Insurance
Paid Parental Leave
Fertility Treatment Support
Unlimited Paid Time Off
Hybrid Work Options
Risks
Trademark lawsuit from Good Clean Love threatens Goop's brand reputation.
Increased competition from brands like Purely Elizabeth may impact market share.
Entry into textiles with Ruggable faces challenges from established home decor brands.
Differentiation
Goop combines e-commerce with content marketing, creating a unique lifestyle brand.
The brand's focus on luxury and holistic health appeals to affluent women.
Goop's collaborations, like with Ruggable, expand its product offerings and audience reach.
Upsides
Growing demand for clean beauty aligns with Goop's organic skincare line.
Digital content consumption rise offers Goop a chance to expand its audience.
Sustainable product interest allows Goop to grow its eco-friendly lines.
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