Expertise in customer engagement, advertising technology, data analytics, and regulatory considerations
Ability to collaborate cross-functionally with teams including Disney Global Ad Sales, Ad Platform Technology, Product, Programming, Marketing, Finance, and more
Experience supporting international expansion and developing global/region-specific strategies, best practices, and insights
Capability to tailor monetization approaches to regional market conditions, regulatory requirements, and cultural nuances
Responsibilities
Partner with the Manager, Monetization & Growth to define and execute advertising supply strategies, including ad load optimization, new monetization opportunities, sponsorships, hosted content, and premium ad placements
Represent the DTC business and collaborate with Ad Platforms, Finance, and Ad Sales to ensure successful delivery
Act as a strategic thought partner to identify and drive new monetization opportunities and optimizations through growth initiatives that strengthen overall business health
Support international expansion by developing global and region-specific strategies, best practices, and insights, while facilitating knowledge sharing across markets
Tailor monetization approaches to align with regional market conditions, regulatory requirements, and cultural nuances, ensuring global objectives are met
Lead high-impact initiatives for monetization expansion, including new offerings for customers and advertising partners, content strategies, and platform development; ensure alignment with broader company goals through cross-functional collaboration
Represent DTC in sponsorships and branded content opportunities, partnering with Programming, Content, and Partnerships teams to drive incremental revenue beyond traditional advertising
Integrate sponsorships and branded content into the overall monetization strategy, maintaining alignment with audience expectations and brand guidelines
Collaborate on merchandising and partner integrations to enhance ad inventory and revenue potential
Contribute to strategic projects that inform DTC’s growth and monetization roadmap
Support leadership in managing the Ad Business, including roadmap planning and documentation of data requirements
Deliver KPI reporting and actionable insights on advertising revenue, performance trends, emerging opportunities, and risks
Ensure data accuracy and consistency across Finance, Technology, and Sales teams for performance evaluation
Analyze KPIs to uncover deeper insights, including high-value audiences and engagement trends
Skills
Business Operations
Monetization Strategies
Advertising Technology
Data Analytics
Customer Engagement
Cross-Functional Collaboration
Growth Strategies
Ad Sales
Product Management
Finance
Regulatory Compliance
The Walt Disney Company
Leading producers & providers of entertainment and information