Business Developer - Consumer Analytics Solutions Team at Nielsen

Bezons, Île-de-France, France

Nielsen Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Market Research, FMCGIndustries

Requirements

  • Over 3 years of experience in a studies or marketing department at an institute or advertiser, ideally in fast-moving consumer goods (FMCG)
  • Commercial talent and relational ease to identify and convert client opportunities
  • Revenue-oriented with strong focus on client satisfaction
  • Excellent interpersonal skills and proven communication abilities
  • Strong understanding of consumers and ability to simplify complex information
  • Creativity to propose tailored solutions for client needs
  • Enthusiasm for participating in all project stages from sales to delivery
  • Excellent organization and priority management skills
  • Ability to work effectively in teams with expert groups
  • Excellent level of French and fluent English for daily international exchanges
  • Excellent mastery of Microsoft Office tools for autonomy

Responsibilities

  • Develop commercial activity for FMCG client portfolio: understand business challenges, detect growth opportunities, and prospect
  • Identify client issues in cooperation with internal teams and provide relevant solutions
  • Manage sold projects by collaborating with on-shore or off-shore production teams
  • Conduct and analyze studies on consumer behavior and declarations to formulate operational recommendations
  • Present recommendations and insights to clients
  • Develop knowledge and visibility of consumer solutions among interlocutors
  • Contribute to developing cross-functional, value-added insights for clients

Skills

Key technologies and capabilities for this role

Business DevelopmentClient ManagementProspectingProject ManagementConsumer Behavior AnalysisMarket ResearchMarketing StrategyData AnalysisClient PresentationCommercial SkillsConsumer Insights

Questions & Answers

Common questions about this position

What is the work arrangement for this position?

The role offers a hybrid work mode with 2 days of telework per week, hourly flexibility, and is based in a recent building near T2, 12 minutes from La Défense.

What experience and skills are required for this role?

Candidates need over 3 years of experience in studies or marketing departments, ideally in consumer goods, along with strong commercial talent, relational skills, consumer insight abilities, creativity, organization, teamwork, fluent French and English, and proficiency in Microsoft tools.

What benefits does Nielsen offer?

Benefits include a hybrid work mode with 2 telework days per week and hourly flexibility, a recent building near T2 close to La Défense, gym, quiet room, game room, and company restaurant.

What is the company culture like at Nielsen?

The culture supports teamwork with internal and international teams, on-shore and off-shore production collaboration, and provides amenities like a gym, quiet room, game room, and company restaurant in a modern building.

What makes a strong candidate for this Business Developer role?

Strong candidates have 3+ years in studies or marketing in consumer goods, commercial talent to turn opportunities into growth, consumer insight skills, creativity for tailored solutions, teamwork abilities, and fluency in French and English.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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