Branded Content Lead at Nasdaq

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Financial ServicesIndustries

Requirements

10+ years of experience in branded content, creative strategy or content marketing within a content studio, publisher or media company
Proven ability to develop and deliver high-impact content programs that drive brand outcomes and revenue growth
Strong sales acumen with experience pitching and closing custom content deals directly with clients and agencies
Deep expertise in digital and social platforms, with a pulse on emerging trends and technologies
Exceptional communication, presentation, and storytelling skills, with executive-level presence
A collaborative, entrepreneurial mindset with a bias for action and a passion for innovation
Experience developing and managing co-marketing programs at enterprise businesses (preferred)
Bachelor’s Degree in Marketing, Communications or English

Responsibilities

Own the branded content business end to end—shaping the vision, building revenue, driving programs and ensuring creative and operational excellence and alignment with business goals and market opportunities
Oversee execution of sold campaigns—from concept through sales and distribution, ensuring creative excellence and operational rigor
Collaborate with internal and external stakeholders—including creative, product, and marketing teams to build integrated programs that meet client objectives and elevate our storytelling
Develop go-to-market content offerings—including pricing, packaging, case studies and positioning that differentiates our Brand Studio in the market
Serve as a senior client partner—building and managing relationships with top advertisers and agency stakeholders
Drive revenue and growth opportunities—developing and scaling content offerings that unlock new revenue streams, deepen client relationships, and differentiate our studio in a competitive landscape

Skills

Branded Content

Creative Strategy

Content Marketing

Sales Acumen

Client Relationships

Revenue Growth

Campaign Execution

Storytelling

Go-to-Market Strategy

Pricing Strategy

Case Studies

Nasdaq

Operates electronic stock exchange and financial services

About Nasdaq

Nasdaq operates one of the largest electronic stock exchanges in the world, providing a platform for buying and selling securities. It caters to a wide range of clients, including individual and institutional investors, as well as corporations. Nasdaq offers various financial products and services, such as the Nasdaq Smart Portfolio, which uses advanced analytics to help investors optimize their stock portfolios. Additionally, Nasdaq supports non-financial marketplaces and is recognized for its efforts in sustainable investment practices. The company earns revenue through transaction and listing fees, along with subscription services for its products. Nasdaq aims for global expansion and innovation, with nearly 40 offices around the world.

New York City, New YorkHeadquarters

1971Year Founded

$9,370.5MTotal Funding

IPOCompany Stage

Data & Analytics, Fintech, Financial ServicesIndustries

5,001-10,000Employees

Risks

Adenza acquisition's high price may affect shareholder confidence and stock performance.

Integration of Metrio's ESG software may face challenges, delaying expected benefits.

Nasdaq's secondary stock offering could lead to stock dilution, affecting shareholder value.

Differentiation

Nasdaq operates one of the world's largest electronic stock exchanges.

Nasdaq offers advanced analytics through its Smart Portfolio for investment optimization.

Nasdaq is a pioneer in sustainable investment practices with a focus on ESG solutions.

Upsides

Nasdaq's acquisition of Adenza expands its financial technology capabilities.

Nasdaq's secondary stock offering could provide capital for strategic investments.

Nasdaq Private Market's Series B financing indicates strong investor confidence.

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