Brand Narrative Manager (12 Month FTC)

About Pion

Pion produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. We’re constantly innovating to offer new solutions that satisfy our consumers, drive ROI for our clients, and create an empowering workplace for our employees.

Life at Pion

At Pion, we’re driven by big ideas and bold thinkers. Our purpose is clear: We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs.

Our people power everything we do from innovation to collaboration. We’re here to break down barriers and build a space where everyone can grow, learn, and thrive—because affordability starts with empowered people.

Check out our SHARP values to find out more about our culture.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria.

Need any adjustments to support you with your application? Just drop us an email at talent@wearepion.com.

About the Role

We’re looking for an experienced, versatile Brand Narrative Manager to join our dynamic Brand Design team for a 12-month maternity cover. You’ll be the lead storyteller on our biggest initiatives, guiding projects from concept to delivery and collaborating with designers, marketing, sales, and other teams. Your mission: ensure the stories of our brands (Pion, Student Beans, BeansiD) resonate across every touchpoint, while also crafting compelling narratives for some of the world’s biggest brands.

This is a unique opportunity for a creative wordsmith who thrives on variety and strategic thinking, using the power of language to shape high-impact campaigns and elevate great brands.

Responsibilities

• Branded Collaborations & Activations: Lead copy for exciting partnerships and activations, from concept to final assets, including large-scale tours and product collaborations across B2C, Sales, and Advertising channels.
• Owned Campaigns: Own the narrative for key campaigns, guiding strategy and producing all required assets.
• Branding Projects: Shape brand identities and messaging, from website copy and brand guidelines to tone of voice. Drive Pion’s B2B voice and evolve Student Beans to engage the next generation of Gen Alpha students.
• B2B Communications: Create ad-hoc copy for sales packs, email campaigns, and web content.
• Cross-Functional Support: Provide copywriting for internal comms, recruitment, and occasional legal documentation updates.
• Project Leadership: Focus on high-impact projects while delegating smaller tasks to the wider team.

Requirements

• A proven track record of delivering exceptional copy across diverse marketing and branding materials (B2B and B2C).
• Ability to be a strategic thinker, capable of translating complex briefs into clear, compelling, and effective messaging with consideration for business impact.
• Possesses excellent collaboration skills and can work seamlessly with creative and commercial teams.
• Thrives in a fast-paced environment and can manage multiple projects simultaneously.
• Has a keen eye for detail and a strong understanding of brand tone of voice.
• Understands and utilises AI to power workflow and creativity.
• Experience in SEO with an understanding of keyword research and analytics.
• Experience mentoring or managing and briefing junior writers.
• Data literate - able to interpret campaign metrics/test results and adjust creative strategy accordingly.
• We're looking for someone passionate, proactive and who moves forward with a g