Brand Marketing Senior Manager – Latin America at Clairo

San Pedro Garza García, Nuevo Leon, Mexico

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AutomotiveIndustries

Requirements

Bachelor’s degree in marketing, Communications, Business Administration, or related field
MBA or equivalent postgraduate degree preferred
8+ years in marketing leadership roles, preferably in B2B2C or industrial sectors
Proven experience managing strong consumer brands in Latin America
Experience in integrated marketing, digital strategy, and brand management
Familiarity with global/regional brand alignment processes
Strategic thinking with strong execution capabilities
Excellent communication and storytelling skills
Data-driven mindset with strong analytical skills
Fluent in Spanish, English and Portuguese
Proficiency in marketing tools and platforms (CRM, digital analytics, automation)
Up to 25% regional travel

Responsibilities

Lead brand positioning and value proposition development for LTH, Heliar, MAC, and other regional brands
Ensure consistent brand identity and messaging across all touchpoints and audiences
Monitor brand health and perception, and implement strategies to strengthen equity
Ensure brand protection and compliance by working closely with the Legal department on trademark usage, brand guidelines, and intellectual property matters
Design and execute integrated marketing campaigns across digital, trade, and traditional channels
Align messaging across B2B, B2C, and internal stakeholders to ensure clarity and consistency
Collaborate with Product Marketing to translate product features into compelling customer benefits
Develop strategies to drive awareness, engagement, and adoption of products and services
Support commercial teams with marketing tools and campaigns tailored to customer segments
Lead internal communication efforts to build brand and product understanding across the organization
Build and execute demand generation strategies to support D2C business models
Leverage digital marketing, CRM, and performance analytics to drive traffic and conversions
Optimize marketing funnels and campaign performance for ROI
Act as the regional marketing liaison with Global Marketing and Corporate Communication to ensure alignment between local brand strategies and the Clarios corporate brand
Contribute to global brand initiatives and ensure regional execution reflects global standards

Skills

Key technologies and capabilities for this role

Brand StrategyBrand PositioningBrand ManagementIntegrated MarketingDigital MarketingCRMDemand GenerationB2B MarketingB2C MarketingTrademark ManagementBrand GuidelinesMarket Research

Questions & Answers

Common questions about this position

What experience is required for the Brand Marketing Senior Manager role?

Candidates need 8+ years in marketing leadership roles, preferably in B2B2C or industrial sectors, and proven experience managing strong consumer brands in Latin America. A Bachelor’s degree in marketing, Communications, Business Administration, or related field is required, with an MBA or equivalent postgraduate degree preferred.

Is this a remote position or does it require working in an office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What does the company culture or team environment look like?

This information is not specified in the job description.

What makes a strong candidate for this position?

A strong candidate has 8+ years of marketing leadership experience in B2B2C or industrial sectors, proven success managing consumer brands in Latin America, and experience in brand strategy, demand generation, and global collaboration.

Clairo

Generates clinical evidence for trials

About Clairo

Clario specializes in generating clinical evidence for medical research by utilizing a comprehensive technology platform. Their services support various types of clinical trials, including decentralized, hybrid, and site-based trials. Clario's approach combines nearly 50 years of experience with a vast network of facilities across nine countries, allowing them to conduct a significant number of clinical trials and regulatory approvals. What sets Clario apart from competitors is their extensive expertise and the ability to provide a wide range of endpoint technologies, which enhances the quality of evidence produced. The company's goal is to empower partners in the healthcare industry to improve patient outcomes through reliable and rich clinical data.

London, United KingdomHeadquarters

1972Year Founded

$29.9MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Biotechnology, HealthcareIndustries

5,001-10,000Employees

Benefits

Competitive and equitable total rewards package

Physical, mental and financial health and wellness

Flexible working approach

Risks

Increased competition from AI-driven platforms like Medable may threaten Clario's market share.

The IPO filing may lead to investor pressure for rapid financial returns, affecting strategy.

AI integration from ArtiQ poses data privacy and compliance risks, especially in the EU.

Differentiation

Clario offers a comprehensive endpoint technology platform for diverse clinical trial models.

The company has nearly 50 years of experience in clinical trial technology solutions.

Clario's global presence includes 30 facilities across North America, Europe, and Asia Pacific.

Upsides

Clario's IPO aims for a valuation of over $10 billion, indicating strong market confidence.

The FDA clearance of SpiroSphere® with wireless ECG enhances Clario's clinical trial capabilities.

Clario's acquisition of ArtiQ boosts its AI capabilities in respiratory clinical trials.

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