Brand Marketing Manager at Kiddom

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, K-12 EducationIndustries

Requirements

5–7 years of experience in brand marketing, product marketing, or communications—ideally within edtech, SaaS, or mission-driven organizations
Proven track record of creating and executing brand campaigns that drive awareness and strengthen market positioning
Strong storytelling skills, with the ability to translate complex curriculum and technology concepts into compelling, educator-focused narratives
Experience collaborating across teams (Product, Sales, Customer Success) to align brand efforts with GTM strategy
Familiarity with the K–12 education landscape and the unique challenges of marketing to administrators, teachers, and curriculum leaders
Exceptional written and verbal communication skills, with a keen eye for brand consistency and design
Data-driven mindset with the ability to measure brand health, campaign performance, and audience engagement
Proficiency in marketing tools and platforms (e.g., HubSpot, Salesforce, Google Analytics, content management systems)

Responsibilities

Define, refine, and champion Kiddom’s brand voice and messaging across all marketing touchpoints, ensuring consistency and authenticity
Develop and execute integrated brand campaigns that increase awareness, credibility, and engagement with key audiences in the K–12 education sector
Collaborate with Content, Product, and Sales teams to create compelling narratives that highlight Kiddom’s curriculum innovation and AI capabilities
Partner with the Customer Success team to amplify educator and district success stories, case studies, and testimonials
Manage the development of marketing assets (videos, collateral, presentations, web content) that bring Kiddom’s brand to life
Track, analyze, and report on brand campaign effectiveness, leveraging insights to continually optimize reach and impact
Support strategic initiatives such as curriculum adoption cycles, RFP processes, and state-level education conferences with tailored brand messaging

Skills

Brand Strategy

Brand Voice

Messaging

Marketing Campaigns

Content Creation

Narrative Development

Case Studies

Testimonials

Cross-functional Collaboration

EdTech Marketing

Kiddom

Digital platform for K-12 education tools

About Kiddom

Kiddom provides a digital platform aimed at improving the teaching and learning experience for K-12 educators and school districts. The platform includes tools for curriculum planning, student assignments, assessment, and analytics. It offers both free and premium versions, with the free version providing essential features and the premium version, Kiddom Academy, offering advanced analytics and reporting tools. Schools and districts can subscribe to the premium services for a fee, which allows them to access more comprehensive features for managing educational data. The platform is available on iOS and Android, enabling teachers to plan and assess learning from anywhere. Kiddom's goal is to enhance educational outcomes by providing data-driven insights and improving communication between teachers and students.

San Francisco, CaliforniaHeadquarters

2015Year Founded

$55MTotal Funding

SERIES_CCompany Stage

Data & Analytics, EducationIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Unlimited Paid Time Off

Parental Leave

Company Equity

Risks

Intense competition from other EdTech companies may impact Kiddom's market share.

Reliance on partnerships for content poses risks if partnerships dissolve.

Economic downturns could affect school districts' ability to afford premium subscriptions.

Differentiation

Kiddom offers a comprehensive digital platform for K-12 curriculum management and assessment.

The platform supports bilingual education with English and Spanish curricula for grades 6-12.

Kiddom integrates with various learning management systems, enhancing accessibility and usability.

Upsides

Kiddom's recent $35M funding round supports growth and product development.

Partnerships with OpenSciEd and Labster expand Kiddom's high-quality curriculum offerings.

Increased demand for digital curriculum solutions boosts Kiddom's market potential.

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