Brand Manager, Retail Banners at SpartanNash

Byron Center, Michigan, United States

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, GroceryIndustries

Bachelor’s degree in Business Administration, Marketing, or equivalent combination of education and/or experience
4-5+ years of marketing, category management, product management and/or product development experience
Consistently curious about shoppers, competitors, and the market
Strategic thinker with ability to balance long-term planning with short-term business needs
Cross-functional collaborator; able to efficiently bring multiple subject matter experts together to create impactful work
Strong analytical abilities; experienced in identifying opportunities through data analysis and bringing those opportunities to life
Able to deal with ambiguity and to provide independent thinking supported by fact-based rationale
Experienced in developing and executing compelling marketing creative from concept to activation, with or without agency support
Passionate internal champion for brands and for the marketing function
Influential storyteller with sound verbal and written communication skills
Willingness to travel, including overnight stays, up to 25% depending on business needs

Reinforce brand equity for SpartanNash’s retail banners, ensuring consistent identity and messaging
Create and leverage equity tools and playbooks to drive a consistent, distinct, and impactful experience for assigned banner
Partner closely with Insights and Analytics function, developing a deep understanding of current and future shoppers and what motivates them
Support the multi-year strategic planning process, setting long-term goals and determining the growth levers needed to reach them
Develop comprehensive annual marketing plans, including ideating creative platforms for key shopping occasions
Create full funnel marketing programs to reach the shopper before, during, and after their shopping trips
Partner with internal Media team to support long and short-term banner goals
Work with internal teams to drive world-class creative execution
Collaborate with the Insights and Analytics team, regularly review key business metrics (financial, market share, and brand equity) and take action to optimize performance
Support cadenced brand updates and internal business reviews
Take on additional responsibilities as assigned or as the business needs evolve