Brand Manager - Portfolio & Innovation (Nutravita) at Actriv Healthcare

Maidenhead, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, FMCG, Personal Care, WellnessIndustries

Requirements

4–6 years’ experience in brand management within FMCG or self-care industries
Proven track record of end-to-end innovation delivery from idea to in-market success
Strong commercial acumen and ability to build compelling business cases (forecasting, P&L, ROI)
Skilled in launch marketing and full-funnel campaign development, especially across social and e-commerce
Experience with Amazon as a growth channel including NPD launches, demand generation, and product content optimisation
Exceptional project management and stakeholder leadership across multiple simultaneous initiatives
A genuine passion for health, wellness, and VMS (vitamins, minerals, supplements)

Responsibilities

Drive innovation strategy: Support the Head of Brand Marketing in defining and executing Nutravita’s innovation roadmap, grounded in consumer insights and market trends
Lead portfolio management: Oversee the Nutravita product range, making strategic recommendations on optimisation, reformulation, and innovation opportunities
Deliver high-impact projects: Lead new product launches, major reformulations, and category expansion projects from concept through post-launch review
Own the go-to-market execution: Build and deliver GTM strategies including launch campaigns, e-commerce activations, and content development across Amazon and owned channels
Champion collaboration: Work cross-functionally with R&D, Supply Chain, Regulatory, and Creative to ensure projects land on time and on brand

Skills

Brand Management

Innovation Strategy

Portfolio Management

Product Launches

Go-to-Market

Consumer Insights

Market Trends

E-commerce

Amazon

Cross-functional Collaboration

R&D

Supply Chain

Regulatory

Actriv Healthcare

Connects healthcare facilities with nursing professionals

About Actriv Healthcare

Actriv Healthcare connects healthcare facilities with nursing professionals through a digital platform designed for healthcare staffing. The platform allows nursing professionals to create their own schedules, select preferred workplaces, and contribute to patient care. Users download the Actriv app, complete their application, upload credentials, and schedule an interview. Once approved, they can choose shifts that fit their availability, clock in and out for work, and receive payment, along with benefits like vacation and sick time. Actriv stands out from competitors by emphasizing flexibility in work schedules and leveraging technology to streamline the staffing process. The company's goal is to enhance patient care by providing healthcare facilities with the staffing solutions they need while offering nursing professionals the flexibility they desire.

Tacoma, WashingtonHeadquarters

2017Year Founded

$243.2KTotal Funding

DEBTCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Professional Development Budget

Risks

Rising competition from similar healthcare staffing platforms threatens market share.

AI-driven staffing solutions may reduce need for traditional platforms like Actriv.

Potential labor law changes could impact Actriv's business model.

Differentiation

Actriv offers a unique platform for flexible nursing work schedules.

The company provides a seamless app experience for healthcare professionals.

Actriv's platform emphasizes matching skilled professionals with patient care needs.

Upsides

Actriv secured $3.9M for expansion in Tacoma, boosting growth potential.

Four-year streak on Inc. 5000 highlights Actriv's rapid growth and success.

Increased demand for flexible work aligns with Actriv's business model.

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