Brand Manager, Digital and consumer at Abbott

Dubai, Dubai, United Arab Emirates

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, Diabetes CareIndustries

Requirements

Based in UAE
Compliance with quality system requirements, regulations, and standards

Responsibilities

Drive, monitor, and control digital & consumer-related programs and activities to safeguard and optimize Abbott’s brand reputation, voice, perception, and image
Drive brand awareness campaigns and activations for the brand overall, specific programs, and existing/new product launches targeted at consumers in GULF & Pakistan to meet short- and long-term business objectives
Lead the development and execution of integrated marketing/communications campaigns, collaborating with cross-functional peers in PR, marketing, and digital for timely execution aligned with business objectives
Review and monitor all ad-promo material to ensure effective and accurate brand representation visually and in messaging, collaborating with regulatory for policy alignment
Direct and manage execution of brand-related projects and campaigns, setting clear KPIs for each
Set and drive internal and external communication programs to create awareness and drive engagement with the brand and products across online/offline channels
Craft and create content and promotional materials/templates (e.g., brochures, flyers, invitations, agendas, giveaways, e-newsletters, whitepapers, customer testimonials, videos) for online and offline channels
Collaborate closely with functional team members to align on new materials, objectives, channels, target audiences, and amplification targets
Ensure effective brand representation on online/digital channels (e.g., websites, LinkedIn, partners’ websites)
Manage media plans for promotional campaigns across online and offline publications and channels
Set clear metrics and KPIs for promotional/advertisement campaigns
Perform monitoring and analytics on campaigns, events, advertising, and content marketing activities (e.g., customer engagement, conversions)

Skills

Digital Marketing

Brand Management

Consumer Marketing

Campaign Management

Product Launches

Market Research

Brand Awareness

Social Media

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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