Brand Manager Consumer at Abbott

Baar, Zug, Switzerland

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical Devices, PharmaceuticalsIndustries

Requirements

Hochschulabschluss in Marketing oder Betriebswirtschaft oder fundierte, relevante Berufserfahrung in einem vergleichbaren Bereich
Mehrjährige Marketingerfahrung in der Schweizer Pharma- oder Medizintechnikbranche mit Fokus auf digitalem Marketing
Sprachkenntnisse: Verhandlungssicher in Wort und Schrift in Deutsch, Französisch und Englisch sowie fortgeschrittene Kenntnisse in Italienisch
Fähigkeit, sich in Produkt-Anwender:innen hineinzuversetzen, Patient Journeys zu entwickeln und entsprechende Massnahmen zu planen
Stärke in der Umsetzung von Massnahmen in 3 Sprachen (Deutsch, Französisch, Italienisch)
Affinität für digitale Gesundheitstools
Erfahrung in der Zusammenarbeit mit Agenturen
Sicheres Auftreten im Umgang mit internen und externen Stakeholdern
Verständnis für interne Prozesse und deren Einhaltung
Ausgeprägte Team- und Kundenorientierung in internationalem Umfeld
Situationsangepasste Flexibilität für erfolgreiches Priorisieren und eigener Anspruch an qualitativ hochstehende Umsetzung in einer agilen Umgebung
Reisebereitschaft bis zu 20%
Selbständige, teamorientierte und aufgestellte Persönlichkeit
Zuverlässige, selbständige und zielorientierte Hands-On-Arbeitsweise
Strukturierte und vernetzt denkende Art

Responsibilities

Lokale Umsetzung der globalen Strategie im Bereich Consumer Marketing
Planen und implementieren von Massnahmen (digital und Print) inkl. Budgetplanung und -kontrolle im Opti-Channel-Marketing
Festlegen und analysieren von relevanten KPI’s sowie laufende Optimierung der Aktivitäten auf Basis dieser Resultate (ROI)
Ansprechperson für B2C-Partner
Interne Schnittstelle zu anderen Abteilungen (lokal, europäisch und global) und dem Aussendienst

Skills

Key technologies and capabilities for this role

Consumer MarketingDigital MarketingPrint MarketingOmni-Channel MarketingBudget PlanningBudget ControlKPI AnalysisROI OptimizationStakeholder ManagementCross-Functional CollaborationGermanFrenchItalian

Questions & Answers

Common questions about this position

What is the employment type and duration for this Brand Manager role?

The position is full-time (100%) initially for one year, with employment through an external payrolling partner.

Where is the Brand Manager position located?

The role is based in Baar for the Abbott Diabetes Care Team.

What are the key skills and qualifications required for this position?

Candidates need a university degree in Marketing or Business Administration, several years of marketing experience in Swiss pharma or medtech with digital marketing focus, negotiation-level proficiency in German, French, and English plus advanced Italian, and experience collaborating with agencies.

What is the company culture like at Abbott?

Abbott offers the chance to sustainably change the world, master challenging and rewarding tasks, and shape the future of healthcare in a successful, renowned company with a team-oriented environment.

What makes a strong candidate for the Brand Manager Consumer role?

Strong candidates have hands-on, independent, goal-oriented work style, ability to empathize with product users and develop patient journeys, strength in implementing measures in three languages (German, French, Italian), and team- and customer-orientation in an international environment.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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