Brand Manager at Stanley Black & Decker

Slough, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, ManufacturingIndustries

Requirements

Demonstrable experience in a Brand Marketing capacity
B2C marketing experience is highly desirable
A commercial mindset and awareness
Full UK driving license

Responsibilities

Take ownership of strategic and operational management for STANLEY, IRWIN, and FACOM in the UK
Develop and execute inclusive brand communication strategies
Collaborate with central and digital teams
Support product launches and training events
Create engaging content for print and digital channels
Drive demand through accessible marketing
Participate in budget and strategic planning
Optimise brand materials for diverse audiences
Work closely with sales teams to align objectives
Enhance POS and print presence for all brands

Skills

Brand Management

Strategic Planning

Marketing Strategy

Content Creation

Digital Marketing

Product Launches

Budget Management

Sales Collaboration

POS Optimization

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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