BRAND MANAGER at Abbott

Johannesburg, Gauteng, South Africa

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, PharmaceuticalIndustries

Requirements

Minimum 4 years of product management experience in the pharmaceutical industry
3–5 years of successful pharmaceutical sales experience
Proven experience in both OTC and Prescription (Rx) product management
Strong background in brand planning, product launches, and multichannel marketing
Experience with generic brands and managing multiple brands simultaneously
Excellent communication, leadership, and analytical skills
Proficiency in tools like Excel, PowerPoint, and market data platforms (e.g., IMS, Impact Rx)
Tertiary qualification in Health Sciences and/or Business Sciences (essential)
Additional qualifications in Marketing/IMM/Commercial disciplines (advantageous)

Responsibilities

Develop and execute brand plans, sales forecasts, and promotional strategies
Lead cross-functional brand teams and manage external agencies
Champion digital marketing initiatives and regional campaign rollouts
Drive product performance through innovative doctor, pharmacy, and hospital promotions
Analyze market trends and sales data to inform strategy
Collaborate with third-party manufacturers and partners to meet business goals

Skills

Product Management

Brand Planning

Digital Marketing

Pharmaceutical Sales

Sales Forecasting

Market Analysis

Product Launches

OTC Products

Prescription Products

Cross-functional Leadership

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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