Product Marketing Director
ExpediaSalary not specified
- Full Time
- Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Lifestyle Brand, Consumer GoodsIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, along with a minimum of 8 years of experience in brand management, preferably within the consumer goods or lifestyle industry. Demonstrated experience in developing and executing brand strategies, particularly within the travel sector, is essential. Strong leadership skills and the ability to manage cross-functional teams are also required.
Responsibilities
As the Brand Director (Travel), you will define Global Brand Positioning, create a Cohesive Brand Identity, Lead Strategic Marketing Campaigns, Cultivate Brand Partnerships, Analyze Brand Performance, and Conduct Consumer Insights to establish and grow CASETiFY’s presence in the travel market. You will oversee the entire product lifecycle, lead the Product Line Managers, conduct market research, develop a product roadmap, and monitor product performance to ensure alignment with brand strategy and market demand, while collaborating effectively across various teams.
Skills
Brand Strategy
Marketing Campaigns
Social Media
Influencer Partnerships
Digital Advertising
PR
Brand Partnerships
Brand Performance
Data Analysis
CASETiFY
Stylish and protective tech accessories
About CASETiFY
CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.
Key Metrics
Los Angeles, CaliforniaHeadquarters
2011Year Founded
SERIES_ACompany Stage
Consumer Software, Design, Consumer GoodsIndustries
201-500Employees