Director of Product
Interwell HealthSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Fitness, WellnessIndustries
Requirements
Candidates should have proven experience in building effective equity-building strategies from scratch in the DTC space for US-based consumers, experience leading cross-functional Brand Development projects or a related role in an innovative/growing industry, and a proven track record of developing and executing successful brand measurement programmes to prove the impact of Brand initiatives. They should also have experience working on projects beyond Marketing and upper funnel Brand projects, specifically Growth, Product, and Content, along with a proven track record of diversifying growth through Brand Development within a Performance Marketing driven organisation.
Responsibilities
The Brand Development Lead will lead the development of our Audience Strategy & Playbook, working with Research, Creative, Product Design, and UX teams to build a CoE on behaviour change within the wellness category. They will collaborate with teams across Marketing and Product to build a Brand Equity measurement model and testing framework, researching, testing, and implementing the Brand Positioning and Identity across Product and Marketing teams. The Lead will also co-ordinate monthly audience and culture research, design and manage Brand operating tools and processes, and lead a CoE and network of internal ambassadors for Brand Equity, contributing to a diverse and inclusive culture across the organisation.
Skills
Audience Strategy
Brand Positioning
Brand Equity
Research
Messaging
Brand Identity
Behavior Change
UX
Product Design
Marketing
Testing
Implementation
Wellth
Improves patient adherence to treatment plans
About Wellth
Wellth focuses on enhancing patient adherence to treatment plans through personalized programs based on evidence and behavioral economics. The company targets individuals who have difficulty maintaining health habits, such as taking medications or following treatment protocols, particularly in the areas of behavioral health and chronic disease management. Wellth tailors each member's experience to their specific needs, using insights from behavioral economics to tackle the reasons behind non-adherence and help members develop sustainable healthy habits. The company operates on an outcome-based payment model, meaning it only receives payment when its programs demonstrate validated success. This model appeals to healthcare providers, insurers, and employers who aim to lower healthcare costs by improving patient outcomes. Wellth's goal is to foster long-term relationships with its members while driving behaviors that positively impact healthcare costs and outcomes.
Key Metrics
Culver City, CaliforniaHeadquarters
2014Year Founded
$36.5MTotal Funding
SERIES_BCompany Stage
HealthcareIndustries
51-200Employees