Director of Brand Marketing - Men's

Nutrafol Men - Director Brand Marketing

Position Overview

Nutrafol is seeking a strategic, creative storyteller to drive the brand strategy, campaigns, and content for Nutrafol Men. This role is responsible for developing and executing the Nutrafol Men's brand narrative, fostering strong emotional connections, promoting product routines, and ensuring cultural relevance with customers. As a brand leader and doer for a DTC brand, you will collaborate cross-functionally on a range of projects, including 360 campaigns, strategic initiatives, and social narratives.

You should possess a creative mind capable of crafting resonant brand stories and impactful consumer-facing initiatives. Key responsibilities include identifying consumer insights, strategic planning, collaborative ideation with creative teams, and overseeing projects from conception to completion. The ideal candidate is a strategic thinker with a talent for uncovering consumer needs that inform business strategy and product growth.

This position reports to the VP, Brand Marketing and works closely with in-house creative, growth, retention, PR, partnerships, and brand product marketing teams.

Responsibilities

• Develop holistic brand experiences based on extensive research, experience, competitor, and brand knowledge.
• Gain the deepest understanding of consumer needs through comprehensive primary and secondary research.
• Create competitive reviews and situational analyses.
• Stay up-to-date on consumer research and market trends.
• Identify audience and category insights, challenges, and opportunities.
• Develop brand architecture, positioning, and strategy, leading annual and quarterly brand plans.
• Craft a cohesive strategy, including compelling brand stories and narratives.
• Brief and collaborate with creative teams.
• Lead ideation and brainstorming sessions.
• Manage day-to-day key brand initiatives to drive awareness and engagement.
• Oversee and manage the Men’s brand team, fostering strategic collaboration with social, PR, partnerships, and community teams.
• Set brand strategy and direction for partnerships and collaborations.
• Manage multiple projects simultaneously, leading cross-functional stakeholders.
• Monitor results, provide strategic recommendations, and develop roadmaps for improvement.
• Assist in creating and managing the brand marketing budget.
• Champion the brand and customer at all times.
• Build strong relationships and trust with cross-functional teams and leadership.
• Work with external vendors and freelancers as needed for execution.

Requirements

• 8-12 years of marketing, brand management, or similar experience in a fast-growing brand.
• Wellness experience is preferred.
• DTC experience is required.
• 5+ years of team management experience.
• Proven track record of creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand.

Company Information

KeepGrowing with Nutrafol

Nutrafol is a growing company dedicated to helping people grow into the best versions of themselves. As pioneers in hair wellness, we create clinically tested products for hair growth and provide support throughout our customers' hair journeys. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients. Recommended by over 7,500 physicians and hair professionals, our products deliver trusted, reliable results. We are committed to continuous innovation, challenging existing treatments, and advancing the frontier of hair science. As we help our customers grow, we grow too by embracing individuality, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

"Keep growing." is our mantra and our commitment to helping everyone realize their potential to grow.