Brand Strategy Director
Celo- Full Time
- Expert & Leadership (9+ years)
Nutrafol is seeking a strategic, creative storyteller to drive the brand strategy, campaigns, and content for Nutrafol Men. This role is responsible for developing and executing the Nutrafol Men's brand narrative, fostering strong emotional connections, promoting product routines, and ensuring cultural relevance with customers. As a brand leader and doer for a DTC brand, you will collaborate cross-functionally on a range of projects, including 360 campaigns, strategic initiatives, and social narratives.
You should possess a creative mind capable of crafting resonant brand stories and impactful consumer-facing initiatives. Key responsibilities include identifying consumer insights, strategic planning, collaborative ideation with creative teams, and overseeing projects from conception to completion. The ideal candidate is a strategic thinker with a talent for uncovering consumer needs that inform business strategy and product growth.
This position reports to the VP, Brand Marketing and works closely with in-house creative, growth, retention, PR, partnerships, and brand product marketing teams.
KeepGrowing with Nutrafol
Nutrafol is a growing company dedicated to helping people grow into the best versions of themselves. As pioneers in hair wellness, we create clinically tested products for hair growth and provide support throughout our customers' hair journeys. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients. Recommended by over 7,500 physicians and hair professionals, our products deliver trusted, reliable results. We are committed to continuous innovation, challenging existing treatments, and advancing the frontier of hair science. As we help our customers grow, we grow too by embracing individuality, leading by example, and empowering ourselves and others with our passion for wellness and innovation.
"Keep growing." is our mantra and our commitment to helping everyone realize their potential to grow.
Natural supplements for hair growth and health
Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.