Nutrafol

Director of Brand Marketing - Men's

United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, Consumer GoodsIndustries

Nutrafol Men - Director Brand Marketing

Position Overview

Nutrafol is seeking a strategic, creative storyteller to drive the brand strategy, campaigns, and content for Nutrafol Men. This role is responsible for developing and executing the Nutrafol Men's brand narrative, fostering strong emotional connections, promoting product routines, and ensuring cultural relevance with customers. As a brand leader and doer for a DTC brand, you will collaborate cross-functionally on a range of projects, including 360 campaigns, strategic initiatives, and social narratives.

You should possess a creative mind capable of crafting resonant brand stories and impactful consumer-facing initiatives. Key responsibilities include identifying consumer insights, strategic planning, collaborative ideation with creative teams, and overseeing projects from conception to completion. The ideal candidate is a strategic thinker with a talent for uncovering consumer needs that inform business strategy and product growth.

This position reports to the VP, Brand Marketing and works closely with in-house creative, growth, retention, PR, partnerships, and brand product marketing teams.

Responsibilities

  • Develop holistic brand experiences based on extensive research, experience, competitor, and brand knowledge.
  • Gain the deepest understanding of consumer needs through comprehensive primary and secondary research.
  • Create competitive reviews and situational analyses.
  • Stay up-to-date on consumer research and market trends.
  • Identify audience and category insights, challenges, and opportunities.
  • Develop brand architecture, positioning, and strategy, leading annual and quarterly brand plans.
  • Craft a cohesive strategy, including compelling brand stories and narratives.
  • Brief and collaborate with creative teams.
  • Lead ideation and brainstorming sessions.
  • Manage day-to-day key brand initiatives to drive awareness and engagement.
  • Oversee and manage the Men’s brand team, fostering strategic collaboration with social, PR, partnerships, and community teams.
  • Set brand strategy and direction for partnerships and collaborations.
  • Manage multiple projects simultaneously, leading cross-functional stakeholders.
  • Monitor results, provide strategic recommendations, and develop roadmaps for improvement.
  • Assist in creating and managing the brand marketing budget.
  • Champion the brand and customer at all times.
  • Build strong relationships and trust with cross-functional teams and leadership.
  • Work with external vendors and freelancers as needed for execution.

Requirements

  • 8-12 years of marketing, brand management, or similar experience in a fast-growing brand.
  • Wellness experience is preferred.
  • DTC experience is required.
  • 5+ years of team management experience.
  • Proven track record of creating and executing innovative and disruptive integrated brand strategies and campaigns (across digital, social, CRM, OOH, direct response, etc.) for a DTC brand.

Company Information

KeepGrowing with Nutrafol

Nutrafol is a growing company dedicated to helping people grow into the best versions of themselves. As pioneers in hair wellness, we create clinically tested products for hair growth and provide support throughout our customers' hair journeys. Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals, and natural ingredients. Recommended by over 7,500 physicians and hair professionals, our products deliver trusted, reliable results. We are committed to continuous innovation, challenging existing treatments, and advancing the frontier of hair science. As we help our customers grow, we grow too by embracing individuality, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

"Keep growing." is our mantra and our commitment to helping everyone realize their potential to grow.

Skills

Brand Strategy
Campaign Development
Content Creation
Brand Narrative
Consumer Insights
Strategic Planning
Creative Ideation
Project Management
DTC Marketing

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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