Director of Brand Marketing - Men's

United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Health and Wellness, Consumer GoodsIndustries

Requirements

The ideal candidate will have 8-12 years of marketing or brand management experience within a fast-growing brand, with a preference for wellness and required DTC experience. Additionally, a minimum of 5 years of team management experience and a proven track record of creating and executing innovative, disruptive integrated brand strategies and campaigns across various channels for a DTC brand are essential.

Responsibilities

The Director of Brand Marketing will develop holistic brand experiences based on research and market knowledge, identifying consumer insights and trends to inform strategy and product growth. Responsibilities include crafting brand narratives, leading 360 campaigns, managing key brand initiatives, overseeing the Men's brand team, setting partnership strategies, managing multiple projects, monitoring results, and assisting with budget management.

Skills

Brand Strategy

Campaign Development

Content Creation

Brand Narrative

Consumer Insights

Strategic Planning

Creative Ideation

Project Management

DTC Marketing

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters

2013Year Founded

$34MTotal Funding

SERIES_BCompany Stage

Healthcare, Consumer GoodsIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Performance Bonus

Unlimited Paid Time Off

Wellness Program

Meal Benefits

Phone/Internet Stipend

Professional Development Budget

Pet Insurance

Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.

Nutrafol Skin faces challenges in a saturated acne treatment market.

Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.

The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.

Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.

Partnership with Sephora increases Nutrafol's visibility and retail presence.

Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

Land your dream remote job 3x faster with AI

Try Jobo Free