Black And Decker Category Coordinator at Stanley Black & Decker

Panama City, Panamá, Panama

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, ManufacturingIndustries

Requirements

University degree required, MBA preferred
5 years of experience in brand marketing and communications, sales experience preferred
Strategic mindset
Strong presentation and communication skills
English proficiency
Commercial management skills

Responsibilities

Act as the strategic link with the region to align each brand's strategy
Adapt the regional strategy to local markets
Conduct market analysis and field work, understanding user and customer needs, mapping competition, identifying opportunities, and implementing effective plans
Develop and implement marketing plans to achieve organizational objectives
Build a forecast aligned with market trends and growth plans
Provide strategic direction to the sales team to maximize profitability and maintain competitiveness
Define portfolio by channel and competitive price point
Effectively manage marketing and promotion activities
Lead the development of artwork and POP materials to generate impact at the FMOT
Coordinate with Trade Marketing all promotions for the sales team
Coordinate with Digital Marketing the brand campaigns
Monitor sales reports, profitability, and marketing execution to accelerate sell-out

Skills

Key technologies and capabilities for this role

Marketing StrategyMarket AnalysisCompetitive AnalysisForecastingPortfolio ManagementTrade MarketingDigital MarketingSales ReportingPOP MaterialsPromotions

Questions & Answers

Common questions about this position

What compensation and benefits are offered for this role?

You will receive a competitive salary and an excellent benefits package.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What are the key skills and qualifications required for this position?

A university degree is required (MBA preferred), 5 years of experience in brand marketing and communications (sales experience preferred), strategic mindset, strong presentation and communication skills, English proficiency, and commercial management skills.

What is the company culture like at Stanley Black & Decker?

The company seeks exceptional people with purpose, integrity, relentless pursuit of excellence, and a care for improving things for those who build the world, fostering a global team environment where you can grow, learn, and belong.

What makes a strong candidate for the Black and Decker Category Coordinator role?

Strong candidates will have a university degree (MBA preferred), 5+ years in brand marketing with sales experience, a strategic mindset, excellent presentation and communication skills, English proficiency, and embrace innovation while caring about quality and positive impact.

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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