Black And Decker Category Coordinator at Stanley Black & Decker

Panama City, Panamá, Panama

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Tools, ManufacturingIndustries

Requirements

University degree required, MBA preferred
5 years of experience in brand marketing and communications, sales experience preferred
Strategic mindset
Strong presentation and communication skills
English proficiency
Commercial management skills

Responsibilities

Act as the strategic link with the region to align each brand's strategy
Adapt the regional strategy to local markets
Conduct market analysis and field work, understanding user and customer needs, mapping competition, identifying opportunities, and implementing effective plans
Develop and implement marketing plans to achieve organizational objectives
Build a forecast aligned with market trends and growth plans
Provide strategic direction to the sales team to maximize profitability and maintain competitiveness
Define portfolio by channel and competitive price point
Effectively manage marketing and promotion activities
Lead the development of artwork and POP materials to generate impact at the FMOT
Coordinate with Trade Marketing all promotions for the sales team
Coordinate with Digital Marketing the brand campaigns
Monitor sales reports, profitability, and marketing execution to accelerate sell-out

Skills

Marketing Strategy

Market Analysis

Competitive Analysis

Forecasting

Portfolio Management

Trade Marketing

Digital Marketing

Sales Reporting

POP Materials

Promotions

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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