Banking Go-to-Market Associate at UiPath

Austin, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial Services, TechnologyIndustries

Requirements

Mid-career professional who writes well, thinks structurally, and enjoys connecting dots across product, partners, and customers
Organized and experienced with banking workflows, especially on the intake and business case side
Curious, self-propelled, generous, and genuine mindset suitable for a fast-moving, fast-thinking growth company

Responsibilities

Draft, update, and version industry narratives (claims, underwriting, distribution, servicing/contact center) for commercial buyers
Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive notes, case briefs, and slideware
Create light value framing (problem statements, outcomes, simple ROI angles) tailored to mid-market decision criteria
Maintain a content backlog and release cadence (e.g., monthly refresh) and retire stale materials
Package how-to-sell kits by use case (key personas, pains, triggers, proof points, FAQs, objections)
Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate
Track asset adoption and outcomes (views, downloads, deal usage) and improve based on real seller input
Keep assets discoverable (naming, tagging, and placement in Highspot)
Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props, example architectures, customer stories
Collect and sanitize partner-deployed use cases; circulate “what good looks like” back to the field
Support joint pursuits with concise messaging inserts, slides, and one-page briefs
Coordinate with Partner and Marketing on light co-marketing (event blurbs, abstracts, landing page copy)
Gather voice-of-customer inputs (problems, workflows, metrics) to inform Vertical packaging and prioritization
Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck, Highspot)
Track adoption signals (enablement attendance, demo requests, deal mentions) and feed insights to Product and Sales
Join discovery/qualification calls; capture objectives, pains, stakeholders, and success criteria
Align AEs/SEs on demo storyboards and proof points
Maintain a light opportunity journal for deals you support to ensure continuity and fast hand-offs
Own content hygiene: version control, expiration date

Skills

Key technologies and capabilities for this role

Go-to-MarketBanking IndustryFinancial ServicesContent DevelopmentNarrative DevelopmentSales EnablementSolutions EngineeringProduct MarketingPartner ManagementAIAgentic WorkloadsRetail BankingWholesale BankingFraudCollectionsAMLOperational Transformation

Questions & Answers

Common questions about this position

Is this role remote or onsite?

This is an onsite position.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills and experience are required for this position?

The role requires strong writing skills, structural thinking, organization, and experience with banking workflows, especially on the intake and business case side. It is ideal for a mid-career professional who enjoys connecting dots across product, partners, and customers.

What is the company culture like at UiPath?

UiPath values curious, self-propelled, generous, and genuine people who love being part of a fast-moving, fast-thinking growth company and care about each other, the company, and its larger purpose of transforming the world through automation.

What makes a strong candidate for this Banking Go-to-Market Associate role?

A strong candidate is a mid-career professional with banking workflow experience, excellent writing and structural thinking skills, organization, and the ability to collaborate across sales, engineering, product, marketing, and partner teams.

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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