AVP, Customer Engagement Technology - Marketing at CVS Health

Woonsocket, Rhode Island, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Retail, MarketingIndustries

Requirements

10+ years of experience in marketing technology and operations, including 3+ years in a leadership role
Proven expertise in CRM and MarTech platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, and Google Marketing Platform
Hands-on experience with AI tools including generative AI platforms (e.g., Writer AI, Jasper, Stencil)
Strong understanding of marketing workflows across paid and owned channels (digital, video, print, integrated)
Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms
Familiarity with project management tools (e.g., Jira, Asana, Workfront) and resource planning systems
Demonstrated success in navigating matrixed organizations and supporting multiple brands or business units
Experience managing hybrid or remote teams across time zones
Strong operational and strategic thinking skills with the ability to prioritize and communicate effectively with senior leadership
Excellent written and verbal communication skills, especially when engaging executive stakeholders
Bachelor’s Degree required in Marketing, Business, Computer Science, or a related field (Master’s Degree preferred in Marketing Technology, Digital Strategy, or Business Administration)
Preferred Qualifications
Experience in both B2B and B2C marketing environments
Background in digital transformation or customer experience strategy
Knowledge of data privacy regulations and compliance frameworks (e.g., GDPR, CCPA)
Experience with customer data platforms (CDPs) and personalization engines

Responsibilities

Lead the strategy, implementation, and enablement of PCW’s customer engagement technology ecosystem
Optimize marketing effectiveness through advanced customer segmentation, personalization, and targeting using AI and MarTech platforms
Partner with business owners and enterprise digital teams to enhance PCW’s public web presence, driving roadmap development and execution
Champion the use of emerging technologies, including generative AI, to deliver best-in-class marketing while ensuring compliance with evolving regulatory standards
Advocate for the customer by influencing capability development that enhances the consumer experience
Introduce innovative approaches to deliver differentiated digital experiences that attract, engage, and retain PCW customers
Build and lead a high-performing team focused on marketing technology innovation and value creation

Skills

MarTech

Customer Segmentation

Personalization

Generative AI

Marketing Technology

Digital Marketing

Roadmap Development

Team Leadership

CVS Health

Comprehensive pharmacy and healthcare services

About CVS Health

CVS Health operates a large network of retail pharmacies and walk-in medical clinics across the United States, providing a variety of health-related products and services. Their offerings include prescription medications, over-the-counter health products, and beauty items, as well as pharmacy benefits management and specialty pharmacy services. CVS Health's integrated business model allows them to serve individual consumers, businesses, and communities effectively, with a focus on improving health outcomes and reducing healthcare costs. Unlike many competitors, CVS Health combines pharmacy services with medical care, making it easier for patients to access quality healthcare. The company's goal is to enhance access to healthcare and support individuals in achieving better health.

Woonsocket, Rhode IslandHeadquarters

1963Year Founded

DEBTCompany Stage

Healthcare, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Company Equity

Wellness Program

Professional Development Budget

Paid Vacation

Paid Holidays

Risks

Legal challenges related to opioid prescriptions could harm CVS's reputation and finances.

The DOJ's intervention in a whistleblower lawsuit may increase legal costs for CVS.

The Horizon Organic Milk recall exposes potential vulnerabilities in CVS's supply chain.

Differentiation

CVS Health operates over 9,600 retail pharmacies and 1,100 walk-in clinics nationwide.

The company integrates pharmacy benefits management with specialty pharmacy services for comprehensive care.

CVS Health offers tailored medication plans through personalized medicine and pharmacogenomics.

Upsides

Expansion of telehealth services allows CVS to reach more patients remotely.

Increased consumer interest in wellness boosts demand for CVS's health-related products.

The trend towards value-based care aligns with CVS's integrated healthcare approach.

Land your dream remote job 3x faster with AI

Try Jobo Free